Marketing Insights & News
Practical Google Ads strategies for local service businesses and beyond. Built on 19 years of managing campaigns that actually drive calls and leads.
Why Ad Grants Accounts Use So Little of $10,000
The $10,000 Ad Grants budget is a spending limit, not a guarantee. Most accounts use a fraction of it because of the conversion and Smart Bidding rules. Here is why, and what fixed it for one nonprofit.
Read More: Why Ad Grants Accounts Use So Little of $10,000
LegitScript Certification Before Your First Ad
Google restricts recovery-oriented drug and alcohol addiction ads to approved advertisers. Here is who needs LegitScript certification, what the policy covers, and what happens to your ads while you wait.
Read More: LegitScript Certification Before Your First Ad
Why Local Service Ads Cost More in 2026
Local Services Ads are getting more expensive across home service trades. Here is why and the three things I check before increasing spend.
Read More: Why Local Service Ads Cost More in 2026
How to Track a Plumbing Lead From Click to Booked Job
Most plumbing ad reports stop at lead count. Here is how I connect clicks, calls, forms, and CRM stages so you can see which campaigns actually book jobs.
Read More: How to Track a Plumbing Lead From Click to Booked Job
LSA Moves to Performance Max: What to Check First
Local Services Ads are moving into Google Ads as Performance Max for pay-per-lead goals. Here is what to check before your account migrates.
Read More: LSA Moves to Performance Max: What to Check First
Migrating from DSAs to AI Max
Google pushed back the Dynamic Search Ads sunset to February 2027. I explain why waiting for auto-migration is a trap and how to run a proper parallel test for AI Max.
Read More: Migrating from DSAs to AI Max
5 Steps to Set Up Google Ads for Electricians
A straightforward guide to setting up Google Ads for electricians. LSA vs Search Ads, keyword targeting, and tracking what actually books jobs.
Read More: 5 Steps to Set Up Google Ads for Electricians
The $1,283 Problem: Auto Repair Ads Waste
Discover how a Google Ads audit uncovers hidden budget leaks for auto repair shops, including oil change traps, parts shoppers, and bad geotargeting.
Read More: The $1,283 Problem: Auto Repair Ads Waste
The HVAC Contractor's Guide to Google Ads in 2026: Surviving Seasonality and Rising Clicks
HVAC Google Ads costs keep climbing. I break down how to structure campaigns for seasonality, cut broad match waste, and profit in winter and summer peaks.
Read More: The HVAC Contractor's Guide to Google Ads in 2026: Surviving Seasonality and Rising Clicks
The Dentist's Guide to Google Ads in 2026: What Actually Works Now
Google Ads for dentists is changing again in 2026. I break down the Local Services Ads migration into Google Ads, the badge rename, and what is worth ignoring.
Read More: The Dentist's Guide to Google Ads in 2026: What Actually Works Now
LSA vs Google Ads: Which Is Better For Your Plumbing Business?
Google Local Services Ads or traditional Search Ads for plumbers? I break down the ROI, lead quality, and strategy for 2026.
Read More: LSA vs Google Ads: Which Is Better For Your Plumbing Business?
Auto Repair Google Ads: Capturing High-Margin Service Leads Instead of Oil Change Shoppers
Stop chasing $40 oil changes. Here is how modern Google Ads bidding can push your budget toward transmission rebuilds, engine diagnostics, and the jobs that actually move your shop's bottom line.
Read More: Auto Repair Google Ads: Capturing High-Margin Service Leads Instead of Oil Change Shoppers
Are Call-Only Ads Dead? How HVAC and Plumbing Pros Must Pivot for 2026
Google is retiring call-only ads by February 2027. Here is how HVAC and plumbing shops should move to Responsive Search Ads with call assets.
Read More: Are Call-Only Ads Dead? How HVAC and Plumbing Pros Must Pivot for 2026
The Complete Guide to Google Ads for HVAC Companies
How HVAC companies should run Local Services Ads and Search Ads together, cut wasted clicks, and what a repair lead typically costs.
Read More: The Complete Guide to Google Ads for HVAC Companies
How Much Should an Auto Repair Shop Spend on Google Ads?
Most independent auto repair shops should spend $1,500 to $2,500 a month on Google Ads. Here is how to size your budget for your market.
Read More: How Much Should an Auto Repair Shop Spend on Google Ads?
5 Google Ads Mistakes Auto Repair Shops Make That Waste $1,000+ Per Month
Five Google Ads settings that quietly waste $1,000 or more a month for auto repair shops, and how to fix each one.
Read More: 5 Google Ads Mistakes Auto Repair Shops Make That Waste $1,000+ Per Month
Landing Page CRO: Why You’re Getting Clicks But Zero Phone Calls
Clicks but no calls usually means a landing page problem. Here is how to fix slow pages, hidden phone numbers, and exits that kill leads.
Read More: Landing Page CRO: Why You’re Getting Clicks But Zero Phone Calls
Ad Copy That Converts: How to Write for Local Service Leads
How to write Google Ads copy that turns local searches into calls: name the service and city, answer the first question, and match the urgency.
Read More: Ad Copy That Converts: How to Write for Local Service Leads
7 Mistakes You're Making with Google Ads Management (and How to Fix Them)
Seven common Google Ads management mistakes, from loose keywords to broken conversion tracking, and how to fix each one.
Read More: 7 Mistakes You're Making with Google Ads Management (and How to Fix Them)
Why Pausing HVAC Ads in December Destroys Your January Revenue
Discover why halting HVAC ads in December can severely impact your January sales and learn actionable strategies to maintain your revenue flow.
Read More: Why Pausing HVAC Ads in December Destroys Your January Revenue
Navigating Google Ads Changes: Strategies for Success in 2025
As of November 2025, significant changes in Google Ads algorithm impact performance. Discover actionable strategies to adapt and thrive.
Read More: Navigating Google Ads Changes: Strategies for Success in 2025
Google's Resilient Search Advertising Revenue Amid AI Disruption
Despite fears of self-disruption, Google's search revenue surged 15% last quarter. Here is how businesses can adapt as AI changes search.
Read More: Google's Resilient Search Advertising Revenue Amid AI Disruption
Navigating Google Ads with the New Ads Advisor Chatbot
Explore the new 'Ads Advisor' AI chatbot from Google Ads designed to assist marketers with campaign management. Discover its potential benefits and limitations.
Read More: Navigating Google Ads with the New Ads Advisor Chatbot