A Senior Google Ads Strategist for Your Team or Agency
Some teams don't need another agency. They need someone senior to set the strategy and check the work. I've run paid search on CarMax's budget and for local businesses, and I work alongside in-house marketing teams and agencies, month to month.
Free scoping call. Month to month. No long-term contracts.
Managing Google Ads since
Contract SEM strategist, 2022
Where I led paid search
Three Ways to Work Together
Pick the one that matches how your team already works. Every engagement starts with a free call to scope it.
Fractional Strategist
A senior search lead on retainer. Your team runs the account day to day. I set the strategy, review the account on a set schedule, sign off on major changes, and explain the results to leadership.
- Account strategy and quarterly plan
- Regular account reviews with written notes
- Approval on budget, bidding and structure changes
- A standing call with the person running the account
Best for
Companies with someone in-house running Google Ads who needs a senior partner
White-Label for Agencies
Senior Google Ads work under your agency's brand. The client relationship stays yours. I work in your client accounts, your process and your reporting, and I don't contact your clients unless you ask me to.
- Audits, builds and ongoing optimization on client accounts
- Work delivered in your templates and under your name
- Help with difficult verticals like healthcare and nonprofits
- No client contact unless you want it
Best for
Agencies without a senior search lead, or with more search work than their team can take on
Project Consulting
Fixed-scope work with a clear finish line, for teams that want a specific problem solved rather than ongoing help.
- Account audits and restructures
- Conversion tracking, GA4 and call tracking setup
- Migrations, such as Local Services Ads to Performance Max
- Policy problems, disapprovals and certification issues
Best for
Teams facing one clear problem, a migration, or a launch
I've Been the Person Inside the Team
Before and alongside High Priority Marketing, I've done this work from the inside: as a contract strategist, and as the person leading paid search at three agencies.
2022
Contract SEM strategist for CarMax, on one of the largest automotive paid search budgets in the U.S.
2015 to 2017
Director of Digital Marketing, High Tech, at Showroom Logic (now PureCars), running paid search for the resellers of Adobe, Citrix, VMware, Sage and Rackspace
2014 to 2015
Search Engine Marketing Director at 3GEngagement, leading the search team
2008 to 2009
VP Internet Marketing at Bellandi Group
More on my background on the About page.
"I interviewed many candidates for this position, and he was the only one who actually followed my specifications when applying and ultimately exceeded my expectations. He continued to exceed my expectations each month with his detailed reports and clear, in-depth explanations of his work."
Upwork client
Google Ads coaching engagement, 2026
How It Starts
A free scoping call
We talk through your team, your accounts and what's not working. If I'm not the right fit, I'll say so.
A written proposal
The format, what I'll do each month or in the project, the access I need, and a monthly or fixed fee.
Month to month
No long-term contracts. Fractional and white-label work continues as long as it's useful to you.
Frequently Asked Questions
Tell Me About Your Team
A free call to see whether a fractional strategist, white-label help or a single project fits what you need.
Book a Scoping Call