A senior Google Ads strategist for your team or agency.
Some teams don't need another agency. They need someone senior to set the strategy and check the work. I've run paid search on CarMax's budget and for local businesses, and I work alongside in-house marketing teams and agencies, month to month. It starts with a free audit of the account.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007. Contract SEM strategist for CarMax, and paid search lead at three agencies. Google Partner.
- Your brand and your client relationships stay yours
- Month-to-month. Cancel anytime.
Pick the one that matches how your team works.
Every engagement starts with a free audit of the account, so we both know what the work involves before you commit to anything.
- Account strategy and quarterly plan
- Regular account reviews with written notes
- Approval on budget, bidding and structure changes
- A standing call with the person running the account
Best forCompanies with someone in-house running Google Ads who needs a senior partner
- Audits, builds and ongoing optimization on client accounts
- Work delivered in your templates and under your name
- Help with difficult verticals like healthcare and nonprofits
- No client contact unless you want it
Best forAgencies without a senior search lead, or with more search work than their team can take on
- Account audits and restructures
- Conversion tracking, GA4 and call tracking setup
- Migrations, such as Local Services Ads to Performance Max
- Policy problems, disapprovals and certification issues
Best forTeams facing one clear problem, a migration, or a launch
Fractional and white-label work is a monthly fee. Project work is a fixed fee. Both are quoted up front, never a percentage of ad spend.
I've been the person inside the team.
Before and alongside High Priority Marketing, I've done this work from the inside: as a contract strategist, and as the person leading paid search at three agencies.
CarMax
Contract SEM strategist for CarMax, on one of the largest automotive paid search budgets in the U.S.
2022Showroom Logic (now PureCars)
Director of Digital Marketing, High Tech, running paid search for the resellers of Adobe, Citrix, VMware, Sage and Rackspace.
2015 to 20173GEngagement
Search Engine Marketing Director, leading the search team.
2014 to 2015Bellandi Group
VP Internet Marketing.
2008 to 2009An audit, a proposal, then month to month.
No sales deck. You see my work on your account before you decide anything.
A free audit of the account
Share read-only access to the account your team runs. I review it and send a written report in 24-48 hours. You keep it either way.
24-48 hoursA call and a written proposal
We talk through the findings, your team and what's not working. Then I send the format, what I'll do, the access I need, and a monthly or fixed fee. If I'm not the right fit, I'll say so.
Fee up frontMonth to month
No long-term contracts. Fractional and white-label work continues as long as it's useful to you.
No lock-inBuilt for in-house teams and agencies.
You already have people doing the work. You want someone senior setting direction or taking on the overflow.
In-House Marketing Teams
Someone on your team runs Google Ads day to day and needs a senior partner.
- A marketer running Google Ads alongside other channels
- Leadership asking questions the numbers don't answer
- An agency you'd like independently reviewed
- Big changes coming: a migration, a new market, a launch
Marketing Agencies
You own the client relationship and need senior search work behind it.
- No senior search lead on staff
- More search work than the team can take on
- Clients in hard verticals like healthcare and nonprofits
- Work delivered under your name, in your templates
Senior from day one.
I'm Charles Williams. I do the work myself. No junior team, no account rotation.
Charles Williams
More about me →"I interviewed many candidates for this position, and he was the only one who actually followed my specifications when applying and ultimately exceeded my expectations. He continued to exceed my expectations each month with his detailed reports and clear, in-depth explanations of his work."
Common Questions
Yes. For white-label work I deliver in your templates and under your name, and the client relationship stays with you. I don't contact your clients unless you ask me to.
Yes. Some companies bring me in as an independent strategist who reviews the agency's work and sets direction, while the agency keeps running the account day to day.
It depends on the format. For strategy and reviews, read-only access is often enough. For hands-on work, I need standard access to the accounts I'm working in. We agree on it before anything starts.
Every engagement starts with a free audit of the account, then a call to scope the work. Fractional and white-label work is a monthly fee, and project work is a fixed fee. Everything is month to month, with no long-term contracts.
Google Ads is the core: Search, Performance Max, Local Services Ads and YouTube. I also work in Microsoft Ads, GA4, Google Tag Manager and call tracking platforms like CallRail and CallTrackingMetrics.
Start with a free audit of the account.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book a 15-minute intro call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.