What I do, and how I do it.
Boutique Google Ads management for local service businesses, B2B, and SaaS companies. One person manages your account. You always know what changed and why.
Every service starts with a free audit. Report in 24-48 hours.
Running Google Ads since 2007, with a consulting background at CarMax, Adobe, Citrix, NetApp and Rackspace. Google Partner.
- A fixed monthly fee, never a percentage of ad spend
- Month-to-month. Cancel anytime.
Four ways I can help.
Most clients start with the audit and move to management. Each service has its own page with the details.
- Account audit before any changes are made
- Conversion tracking setup and verification
- Negative keyword management and search term review
- Ad copy testing and Quality Score improvement
- Monthly performance report and check-in call
- Change log updated after every modification
Best forLocal service businesses, B2B, and SaaS companies spending $1,500 to $50,000+/month on search
Google Ads management →- Profile audit and optimization
- Service category and area review
- Lead review and quality feedback
- Bid strategy review and adjustment
- LSA performance included in monthly report
Best forCleaning companies, HVAC, plumbing, and other home service businesses with an active LSA profile
How I manage Local Services Ads →- 8-point data pull across your full account
- Industry benchmark comparison
- Prioritized findings: P1 Critical through P4 Later
- Recommended action plan with projected impact
- Report delivered in 48 hours
Best forBusinesses considering a new agency, accounts that haven't been audited in 12 months or more, or owners who want an independent second opinion
Request the free audit →- Fractional strategist retainer for in-house teams
- White-label Google Ads work for agencies
- Project consulting: audits, restructures, tracking, migrations
- Starts with a free audit, no long-term contracts
Best forIn-house marketing teams and agencies that need a senior Google Ads strategist, not another agency
How strategist engagements work →Every fee is fixed and quoted up front, never a percentage of ad spend. Minimum ad spend for management is $1,500 a month.
Google Ads by industry.
Each industry page covers what its searches cost, where budgets leak, and what the audit checks.
HVAC Contractors
More replacement and install leads, fewer repair-call price shoppers.
Plumbing Companies
More water heater, sewer line and repipe jobs, fewer $99 drain calls.
Electrical Contractors
More panel upgrades, rewires and EV charger installs, fewer price shoppers.
Auto Repair Shops
More brake, transmission and diagnostic jobs, fewer oil change coupon hunters.
Dental Practices
More implant, veneer and restorative cases, fewer insurance shoppers.
Plastic Surgery
Consult tracking, procedure-level campaigns and the health rules that ban remarketing lists.
Addiction Treatment
LegitScript rules, health targeting limits and call tracking tied to admissions.
Nonprofits (Ad Grants)
Up to $10,000 a month in free search ads, audited for compliance, tracking and grant use.
The same rules on every account.
Whichever service you start with, this is how the work gets done.
Audit before anything changes
I start with an audit of your existing account before touching anything, because the first job is understanding what's already broken.
A change log you can read
The change log is updated after every modification, so you always know what changed and why.
One person on your account
One person manages your account: me. No junior team, no account rotation.
A fixed fee, quoted up front
Never a percentage of your ad spend. The size of your budget sets which fee applies, and the audit is where I'll tell you honestly whether management makes sense.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I review campaigns, keywords, search terms, conversion tracking, Quality Scores, device performance and impression share. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callOne person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Charles Williams
More about me →Common Questions
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
It's a fixed monthly fee, quoted up front, never a percentage of your ad spend. The amount depends on your budget and how complex the account is, and the free audit is where I'll tell you honestly whether management makes sense for your budget.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data but cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Start with the free audit.
Not sure where to start? The audit tells you exactly what's happening in your account before any money changes hands. Report in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book a 15-minute intro call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.