Stop wasting ad spend. Start generating leads.
Expert Google Ads management from a Google Partner who treats your budget like my own. 18+ years of experience turning clicks into customers for service businesses, B2B, and SaaS companies. It starts with a free audit of your account.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007, with a consulting background at CarMax, Adobe, Citrix, NetApp and Rackspace. Google Partner.
- A fixed monthly fee, never a percentage of ad spend
- Month-to-month. Cancel anytime.
Three things make most of the difference.
Setup, bidding, keywords, tracking, reporting and strategy calls are all included. These three are where accounts win or lose.
Results: a multi-location cleaning company's cost per click fell from $12.28 to $8.54 in the three months after the fixes. A nonprofit on Google Ad Grants went from using $119 a month of its grant to $6,467 within five months of a rebuild, and averaged $4,631 a month over the first full year. A national treatment program went from 36 to 53 inquiries a month as cost per inquiry fell from $96.55 to $88.48.
I'm not a giant agency with 500 clients.
One person runs your account, and that person knows your business.
18+ Years Experience
I've been managing Google Ads since 2007. I've worked through every major change to the platform since then and know what actually works.
Boutique Attention
You won't be handed off to a junior account manager. You work directly with me, and I know your account inside and out.
Your Budget, Protected
I treat your ad spend like my own money. That means aggressive negative keyword management and constant vigilance against waste.
Month-to-Month, No Lock-In
No long-term contract, and you can cancel anytime. At 60 days I review the results with you using clean data, and if they don't justify the spend, you walk away. No penalty, no awkward exit.
A fixed fee, sized to your budget.
A $2,000/month campaign needs less hands-on management than a $20,000/month campaign. So I quote a fixed monthly fee that matches the work your budget calls for. It is not a cut of your ad spend, so you know the number before we start.
Minimum ad spend
$1,500 a month. That gives enough budget to gather meaningful data and test what works.
Month-to-month
No long-term contract. Cancel anytime.
Everything included
Setup, optimization, tracking, reporting and calls with me. No hidden fees.
Free initial audit
I review your account first and quote the fee after, so you know what you'd pay and why.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I review search terms, campaign structure, bidding, conversion tracking and landing pages. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBusinesses that need calls and leads, not clicks.
Accounts spending $1,500 a month or more that want someone watching the budget closely.
Local and Service Businesses
Contractors, clinics and multi-location service companies where every lead is a phone call or a booking.
- Paying for clicks that never call
- Leads from outside your service area
- Not sure which campaigns bring booked jobs
- Managing the account yourself at night
- Paying an agency without clear reporting
B2B and SaaS Companies
Longer sales cycles, where the question is pipeline and cost per qualified lead.
- Lead volume up, lead quality down
- Tracking that counts form fills, not pipeline
- Broad match and Performance Max eating budget
- Unsure which campaigns are worth scaling
- No time to review search terms
One person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Charles Williams
More about me →In their words.
"Their strategic paid search expertise led to our acquisition by a larger healthcare company in 2020."
"I think that this is the most comprehensive write-up and explanation of our account I've ever read."
"I interviewed many candidates for this position, and he was the only one who actually followed my specifications when applying and ultimately exceeded my expectations. He continued to exceed my expectations each month with his detailed reports and clear, in-depth explanations of his work. I would hands-down recommend him to any business owner who is serious about improving their Google Ads account."
Common Questions
No. You pay a fixed monthly fee, quoted up front, never a percentage of what you spend with Google. The size of your ad budget tells me how much work the account needs, so it sets which fee applies, but spending more on clicks doesn't automatically raise what you pay me. I'll go over your situation during your free audit and give you a quote based on your account and your goals.
I typically work with clients spending at least $1,500 a month on ads. That gives enough budget to gather meaningful data, test different strategies, and drive consistent results. During your free audit, I'll help you work out the right budget for your goals.
Most clients start seeing measurable improvements within 2-4 weeks of launching their campaigns. Performance typically settles after 60-90 days, as I gather data, refine targeting, and tune bidding. You get clear reporting from day one, so you can track progress yourself.
I started with service businesses (auto repair, HVAC, plumbing, electrical, dental) and have also managed Google Ads for Fortune 500 companies and businesses in many other industries. Having run search on budgets from CarMax's seven-figure monthly spend to single-location shops, I can run effective campaigns in almost any industry.
Everything you need for successful Google Ads campaigns: campaign strategy & setup, ongoing optimization & A/B testing, keyword research & negative keyword management, conversion tracking setup, monthly performance reports, and regular strategy calls to review results and plan next steps.
No. I work month-to-month, and you can cancel anytime. At the 60-day mark I review the results with you using clean data, and if they don't justify the spend, you walk away. No penalty, no awkward exit.
Google's automated features can help, but they're designed to maximize Google's revenue, not yours. I manage the account by hand and keep close watch on automated bidding. I know which features to use and which to avoid, which saves you from the expensive mistakes DIY advertisers often make.
See what your account is missing.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
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