Google Ads for auto repair shops. Is your account booking repair jobs?
Searches like "cheap oil change" and "coupon" bring price shoppers. I audit your Google Ads, show you where the money actually goes, and tell you what I'd change to put more of it on brakes, transmissions, diagnostics and other repair work. No pitch. You keep the report.
Takes 24-48 hours. You keep the report regardless.
Google Partner. Running Google Ads since 2007. In 2024 I managed Google Ads for 29 auto repair shops across the US and Australia. Fortune 500 consulting background, including CarMax.
- An oil change click costs about the same as a transmission repair click
- "Brake repair" runs $2.60 to $8.47 a click, for a far bigger ticket than an oil change
- The audit checks whether your budget goes to oil changes or to repair work
Based on market data from Google Keyword Planner, United States, October 2026: the low and high top-of-page bid for each search.
Cheap services crowd out the repair work.
Auto repair searches run from a basic oil change to a transmission rebuild. Unless the account separates them, the cheap services take most of the budget.
Every audit covers the whole account. These three patterns decide where most shop budgets go.
Four things that decide whether shop ads pay off.
Every audit covers the whole account, but these four areas decide how much of the budget reaches repair work.
Search Terms
What drivers typed before they clicked. I flag every term that brings oil change, tire and coupon shoppers instead of repair work, and show what's recoverable each month.
Service Structure
Whether brakes, transmissions, diagnostics and routine maintenance share one campaign. When they do, the cheaper services usually take most of the budget.
Conversion Tracking
Calls counted twice, missing tags, and numbers that make the account look better than it is and push bids toward the wrong traffic.
Negative Keywords
Missing negatives waste money. Bad negatives block your own customers, including the towns you serve. I check for both.
How most shop accounts are set up, and what I change.
The same budget goes a lot further when it's pointed at the jobs you want in the bay.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I review search terms, service-level campaigns, conversion tracking, negative keywords and landing pages. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for repair shops that depend on Google Ads for booked jobs.
Independent and multi-location auto repair shops running Google Ads who aren't sure which clicks turn into cars in the bay. If you're paying for ads and can't say what they bring in, this audit was built for you.
Independent Repair Shops
Owner-run shops using Google Ads to bring in brake, transmission, diagnostic and repair work, who aren't sure which ads actually book jobs.
- Running Search and/or Local Services Ads
- Getting oil change and tire calls instead of bigger jobs
- Not sure whether calls are being tracked correctly
- Paying an agency without a clear picture of results
- Spending money but unsure where it's actually going
Multi-Bay and Multi-Location Shops
Shops with several bays or locations that need every location's ad spend to pay for itself.
- Running campaigns for more than one location
- Want cost per booked job, not just leads
- Seeing calls from outside your service area
- Frustrated with vague reporting from prior agencies
- Expanding into a new town or market
One person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Common Questions
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
You pay me a fixed monthly fee, quoted up front, never a percentage of your ad spend. The amount depends on your budget and how complex the account is. The test I'd apply is simple: the wasted spend I recover plus the repair work it frees up should comfortably exceed what you pay me, or the arrangement isn't worth keeping. Your free audit will show your specific numbers.
The first fixes, such as blocking coupon and oil change searches and separating high-value services, take effect right away, so wasted spend usually drops first. Lead quality takes longer to judge, because you need enough booked jobs to compare. I review the results with you at 60 days.
Yes. I work with auto shops across the United States. What matters is how the account targets the drivers you want, not where I'm based.
No. I work month-to-month, and you can cancel anytime.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data but cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
The audit works best for accounts that have been running for at least 60 days with a minimum of $1,000 in spend. If your account is newer or smaller than that, reach out anyway, I'll let you know honestly whether there's enough data to make the audit useful.
Find out how much of your budget reaches repair work.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book your walkthrough call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.