Google Ads for auto repair shops. Is your account booking repair jobs?
Searches like "cheap oil change" and "coupon" bring price shoppers. I audit your Google Ads, show you where the money actually goes, and tell you what I'd change to put more of it on brakes, transmissions, diagnostics and other repair work. No pitch. You keep the report.
Takes 24-48 hours. You keep the report regardless.
Google Partner. Running Google Ads since 2007. I've managed Google Ads for 29 auto repair shops across the US and Australia. Fortune 500 consulting background, including CarMax.
- An oil change click costs about the same as a transmission repair click
- "Brake repair" runs $2.59 to $9.31 a click, for a far bigger ticket than an oil change
- The audit checks whether your budget goes to oil changes or to repair work
Based on market data from Google Keyword Planner, United States, October 2026: the low and high top-of-page bid for each search.
Cheap services crowd out the repair work.
Auto repair searches run from a basic oil change to a transmission rebuild. Unless the account separates them, the cheap services take most of the budget.
Every audit covers the whole account. These three patterns decide where most shop budgets go.
Four things that decide whether shop ads pay off.
Every audit covers the whole account, but these four areas decide how much of the budget reaches repair work.
Search Terms
What drivers typed before they clicked. I flag every term that brings oil change, tire and coupon shoppers instead of repair work, and show what's recoverable each month.
Service Structure
Whether brakes, transmissions, diagnostics and routine maintenance share one campaign. When they do, the cheaper services usually take most of the budget.
Conversion Tracking
Calls counted twice, missing tags, and numbers that make the account look better than it is and push bids toward the wrong traffic.
Negative Keywords
Missing negatives waste money. Bad negatives block your own customers, including the towns you serve. I check for both.
How most shop accounts are set up, and what I change.
The same budget goes a lot further when it's pointed at the jobs you want in the bay.
The cheap searches aren't cheap to click.
US average monthly searches and top of page bid ranges from Google Keyword Planner data, pulled October 2026. Oil change and coupon clicks sit in nearly the same bid range as brake and transmission work, for a much smaller job.
| Search term | Monthly searches | Top of page bid |
|---|---|---|
| oil change near me | 1,500,000 | $2.21 to $6.79 |
| mechanic near me | 673,000 | $2.00 to $7.90 |
| auto repair near me | 450,000 | $2.01 to $8.43 |
| car ac repair | 201,000 | $2.15 to $8.00 |
| transmission repair | 165,000 | $2.02 to $10.00 |
| brake repair | 135,000 | $2.59 to $9.31 |
| oil change coupons | 110,000 | $2.01 to $7.03 |
| diesel mechanic near me | 49,500 | $2.61 to $10.00 |
How I set up Google Ads for each kind of repair work.
Whether you run a full-service shop or you're an independent mechanic with a specialty, each service gets its own campaign, budget and landing page. Here's what changes from one to the next.
Brake repair
Brake searches are urgent and local: grinding, squealing, a soft pedal. I write ads around getting the car inspected fast, send them to a brakes page, and block parts and DIY searches like "brake pads" and "how to replace brakes."
Transmission repair
The biggest tickets, and some of the highest bids: top of page reaches $10.00. I bid hardest here, keep fluid change and parts searches out, and lead with a diagnosis, because drivers want to know whether it's a repair or a rebuild before they commit.
AC repair
Strongly seasonal. Searches for "car ac repair near me" ran from 27,100 in January 2026 to 135,000 in June and July. I raise the AC budget as it warms up and pull it back in winter instead of spending the same every month.
Check engine diagnostics
"check engine light" gets 135,000 searches a month, but most of those people are looking up a code. "check engine light diagnostic" gets 2,900, and those drivers are ready to book. I bid on the booking searches and keep code lookups out.
Diesel and fleet work
"diesel mechanic near me" gets 49,500 searches a month, with top bids up to $10.00. Not every shop does diesel work, so it gets its own campaign and page instead of sharing a budget with car repairs.
Oil changes and tires
Oil change and tire searches are blocked from the repair campaigns. If you want them, they get their own small campaign with a capped budget and lower bids, so they can't take money meant for repair work. Coupon and "cheap" searches stay blocked everywhere.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can see your campaigns and reports, but I can't change your campaigns or settings.
2 minutesI pull the data and build the report
I review search terms, service-level campaigns, conversion tracking, negative keywords and landing pages. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for repair shops that depend on Google Ads for booked jobs.
Independent and multi-location auto repair shops running Google Ads who aren't sure which clicks turn into cars in the bay. If you're paying for ads and can't say what they bring in, this audit was built for you.
Independent Repair Shops
Owner-run shops using Google Ads to bring in brake, transmission, diagnostic and repair work, who aren't sure which ads actually book jobs.
- Running Search and/or Local Services Ads
- Getting oil change and tire calls instead of bigger jobs
- Not sure whether calls are being tracked correctly
- Paying an agency without a clear picture of results
- Spending money but unsure where it's actually going
Multi-Bay and Multi-Location Shops
Shops with several bays or locations that need every location's ad spend to pay for itself.
- Running campaigns for more than one location
- Want cost per booked job, not just leads
- Seeing calls from outside your service area
- Frustrated with vague reporting from prior agencies
- Expanding into a new town or market
One person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Common Questions
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
You pay me a fixed monthly fee, quoted up front, never a percentage of your ad spend. The amount depends on your budget and how complex the account is. The test I'd apply is simple: the wasted spend I recover plus the repair work it frees up should comfortably exceed what you pay me, or the arrangement isn't worth keeping. Your free audit will show your specific numbers.
The first fixes, such as blocking coupon and oil change searches and separating high-value services, take effect right away, so wasted spend usually drops first. Lead quality takes longer to judge, because you need enough booked jobs to compare. I review the results with you at 60 days.
Only in their own campaign with a capped budget, if at all. In Keyword Planner data from October 2026, "oil change near me" had top of page bids of $2.21 to $6.79, against $2.59 to $9.31 for "brake repair." The click costs nearly the same and the job is much smaller. Your repair campaigns should block oil change, coupon and "cheap" searches so the money goes to repair work.
Yes. A transmission, brake, diesel or AC specialist usually needs fewer campaigns than a full-service shop, but the rules are the same: one service per campaign, a landing page that matches the ad, and negative keywords that keep price shoppers and DIYers out.
Yes. I work with auto shops across the United States. What matters is how the account targets the drivers you want, not where I'm based.
No. I work month-to-month, and you can cancel anytime.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data and reports, but I can't change your campaigns or settings, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
The audit works best for accounts that have been running for at least 60 days with a minimum of $1,000 in spend. If your account is newer or smaller than that, reach out anyway, I'll let you know honestly whether there's enough data to make the audit useful.
Find out how much of your budget reaches repair work.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
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