Auto repair shop
    FOR AUTO REPAIR SHOP OWNERS
    Since 2007
    Google Partner

    Stop Filling Your Bays With Low-Profit Oil Changes. Fill Them With High-Ticket Repair Jobs.

    Most shop owners burn their budget on "tire kickers" looking for cheap coupons. I pivot your Google Ads to target High-Value Engine, Transmission, & European Repairs.

    No hard sell. No long-term contracts. Just a 30-minute call to fix your ad leaks.

    Is Your Google Ads Budget a Money Pit?

    You're not alone. Most auto shop owners are bleeding money on Google Ads that bring cheap oil change requests instead of the $2,000+ transmission jobs you need. Here's what's costing you:

    Low-Quality Leads

    Tired of attracting customers only interested in the cheapest oil changes? I help you target high-value repair jobs that actually grow your business.

    Wasted Ad Spend

    Paying $15-30 per click for people looking for "free estimates" and "cheap car repair near me"? Stop bleeding money on the wrong keywords. I target buyers, not browsers.

    Empty Bays One Week, Slammed The Next

    Tired of the feast-or-famine cycle? You need predictable revenue. My system fills your schedule with consistent, high-value customers - every single week.

    Attract high-ticket jobs

    Attract High-Ticket Jobs

    My system targets customers seeking premium services - transmission work, engine repairs, and diagnostics - not just oil changes.

    Block "Oil Change" Hunters

    I use aggressive negative keywords to stop paying for clicks from people hunting coupons and cheap fixes.

    Fill Your Bays with Real Jobs

    Brake replacements, AC repairs, check engine diagnostics - the profitable work you want. Not oil changes and wiper blades.

    Trackable Performance

    Monitor your campaign's success with my detailed reporting, giving you clear insights into your ROI and areas for optimization.

    Specializing in General Repair, Transmission, & European Auto Shops

    Who You Are Actually Hiring

    I am Charles Williams. I run every account personally. No junior team, no account rotation.

    2007
    Running Google Ads since 2007

    Eighteen years in the platform, through every major change to bidding, match types, and campaign structure. Google Partner status, which requires ongoing certification and a minimum performance threshold.

    $1,283
    Typical first-audit finding

    That is the average monthly spend I find going to searches that cannot convert: wrong service area, competitor brand terms, oil-change price shoppers. It is usually the fastest money a shop recovers.

    Fortune 500
    Consulting background

    I have consulted on paid search for CarMax, Adobe, Citrix, NetApp, and Rackspace. You get the same account discipline those budgets demanded, applied to a shop budget.

    Typical Google Ads Setup vs. Mine

    See the difference between how most auto shops run Google Ads and how I optimize them for real results

    Setup ElementTypical Google Ads SetupMy Optimized System
    Keyword Strategy
    Broad match keywords ("auto repair," "car fixes")
    Exact + phrase match for specific services (transmission, diagnostics)
    Negative Keywords
    Minimal or missing (bleeding budget on tire-kickers)
    Comprehensive list: oil change, cheap, DIY, quotes, etc.
    Landing Pages
    Generic homepage for all traffic
    Custom pages for transmission, brakes, diagnostics, etc.
    Bid Strategy
    Same bid for all keywords
    Higher bids for high-ticket jobs, lower for tire-kickers
    Ad Copy
    Generic: "We fix cars. Call us today."
    Specific to job type, includes timeline & pricing
    Result
    Budget lost to price shoppers, low-quality leads
    High-quality leads, predictable bookings, spend you can account for

    Related Guides

    Common Questions About My Google Ads System

    I'm transparent about how I work and what to expect

    Most shop owners I work with see improved lead quality within 2-3 weeks. I typically spend the first 7-10 days auditing your account, identifying keyword leaks, and adjusting bids. By week 3, you should notice fewer tire-kickers and more qualified calls. The bigger shifts, where spend comes down and job quality goes up, take longer, usually 30 to 60 days.

    Pricing depends on your ad spend and account complexity. Most auto shops I work with spend $1,500-$5,000/month on Google Ads. I typically structure management as a percentage of ad spend plus optimization work. The test I would apply is simple: the wasted spend I recover plus the higher-ticket work it frees up should comfortably exceed what you pay me, or the arrangement is not worth keeping. Let's talk about your specific numbers on your free strategy call.

    No problem. Many of the shops I work with switched from larger agencies that took a one-size-fits-all approach. On your audit, I'll show you exactly where your current setup is leaking money. Some shops bring me in for a second opinion; others fully transition over. That's entirely your call.

    Yes. I work with auto shops across the United States. My expertise is specifically in Google Ads for high-ticket repair services, so whether you're in Denver, Dallas, or Detroit, I understand your market and your challenges. Geographic service area doesn't matter for Google Ads optimization. What matters is how you're targeting the right customers.

    I'm confident in my process, but I understand your skepticism. That's why my first move is always a free audit showing you exactly where your budget is leaking. During your strategy call, I'll show you the specific changes I'd make and the expected timeline for results. If you're not convinced after that, no obligation. I only take on shops where I am confident I can deliver improvements.

    No long-term contracts. I work month-to-month, and you can cancel anytime. Most clients stay because they see consistent results, not because they're locked in.

    Get Your Free Shop "Wasted Spend" Audit

    Book a 30-minute audit review and I'll show you exactly where your ad budget is leaking and how to fix it.

    Prefer to start without a call? Request a free written audit of your Google Ads account.

    Identify Your Ad Leaks

    See exactly which keywords are draining your budget without bringing real customers.

    Custom Action Plan

    Get a specific roadmap to attract transmission, brake, and diagnostic jobs - not oil changes.

    No Obligation

    Zero pressure, zero contracts. Just actionable insights you can use even if I never work with you.

    What to Expect On Your Call

    5 minutes

    Get to know you and your shop's challenges

    15 minutes

    Deep dive into your Google Ads account structure and identify 3-5 specific leaks

    7 minutes

    Show you the specific changes I'd make and expected results

    3 minutes

    Discuss next steps (no pressure if it's not right for you)