Stop Filling Your Bays With Low-Profit Oil Changes. Fill Them With High-Ticket Repair Jobs.
Most shop owners burn their budget on "tire kickers" looking for cheap coupons. I pivot your Google Ads to target High-Value Engine, Transmission, & European Repairs.
No hard sell. No long-term contracts. Just a 30-minute call to fix your ad leaks.
Is Your Google Ads Budget a Money Pit?
You're not alone. Most auto shop owners are bleeding money on Google Ads that bring cheap oil change requests instead of the $2,000+ transmission jobs you need. Here's what's costing you:
Low-Quality Leads
Tired of attracting customers only interested in the cheapest oil changes? I help you target high-value repair jobs that actually grow your business.
Wasted Ad Spend
Paying $15-30 per click for people looking for "free estimates" and "cheap car repair near me"? Stop bleeding money on the wrong keywords. I target buyers, not browsers.
Empty Bays One Week, Slammed The Next
Tired of the feast-or-famine cycle? You need predictable revenue. My system fills your schedule with consistent, high-value customers - every single week.
Attract High-Ticket Jobs
My system targets customers seeking premium services - transmission work, engine repairs, and diagnostics - not just oil changes.
Block "Oil Change" Hunters
I use aggressive negative keywords to stop paying for clicks from people hunting coupons and cheap fixes.
Fill Your Bays with Real Jobs
Brake replacements, AC repairs, check engine diagnostics - the profitable work you want. Not oil changes and wiper blades.
Trackable Performance
Monitor your campaign's success with my detailed reporting, giving you clear insights into your ROI and areas for optimization.
Who You Are Actually Hiring
I am Charles Williams. I run every account personally. No junior team, no account rotation.
Eighteen years in the platform, through every major change to bidding, match types, and campaign structure. Google Partner status, which requires ongoing certification and a minimum performance threshold.
That is the average monthly spend I find going to searches that cannot convert: wrong service area, competitor brand terms, oil-change price shoppers. It is usually the fastest money a shop recovers.
I have consulted on paid search for CarMax, Adobe, Citrix, NetApp, and Rackspace. You get the same account discipline those budgets demanded, applied to a shop budget.
Typical Google Ads Setup vs. Mine
See the difference between how most auto shops run Google Ads and how I optimize them for real results
| Setup Element | Typical Google Ads Setup | My Optimized System |
|---|---|---|
| Keyword Strategy | Broad match keywords ("auto repair," "car fixes") | Exact + phrase match for specific services (transmission, diagnostics) |
| Negative Keywords | Minimal or missing (bleeding budget on tire-kickers) | Comprehensive list: oil change, cheap, DIY, quotes, etc. |
| Landing Pages | Generic homepage for all traffic | Custom pages for transmission, brakes, diagnostics, etc. |
| Bid Strategy | Same bid for all keywords | Higher bids for high-ticket jobs, lower for tire-kickers |
| Ad Copy | Generic: "We fix cars. Call us today." | Specific to job type, includes timeline & pricing |
| Result | Budget lost to price shoppers, low-quality leads | High-quality leads, predictable bookings, spend you can account for |
Common Questions About My Google Ads System
I'm transparent about how I work and what to expect
Get Your Free Shop "Wasted Spend" Audit
Book a 30-minute audit review and I'll show you exactly where your ad budget is leaking and how to fix it.
Identify Your Ad Leaks
See exactly which keywords are draining your budget without bringing real customers.
Custom Action Plan
Get a specific roadmap to attract transmission, brake, and diagnostic jobs - not oil changes.
No Obligation
Zero pressure, zero contracts. Just actionable insights you can use even if I never work with you.
What to Expect On Your Call
5 minutes
Get to know you and your shop's challenges
15 minutes
Deep dive into your Google Ads account structure and identify 3-5 specific leaks
7 minutes
Show you the specific changes I'd make and expected results
3 minutes
Discuss next steps (no pressure if it's not right for you)