Google Ads Management
That Pays for Itself
Most Google Ads accounts are leaking money. I find exactly where yours is bleeding and show you the proof, typically within 48 hours.
- Free written audit in 24-48 hours. You keep the report regardless.
- A fixed monthly fee, never a percentage of ad spend.
- Month-to-month. Cancel anytime.
Google Partner.You work with me directly, never a junior account manager.
30-second Google Ads check
1 of 4Do you know which of your ads actually produce leads?
Calls, form fills or bookings you can trace back to a specific campaign or keyword.
Is Google Ads conversion tracking set up and counting real leads?
Form fills and calls recorded inside Google Ads, not just in Analytics.
Do you review your search terms report at least once a month?
The list of what people actually typed before they clicked your ad.
Do you know what a new customer costs you in ad spend?
Ad spend divided by the customers it produced, not cost per click or per lead.
0 of 4 checks need attention.Your basics look covered.
Each one usually means budget going to clicks that don't turn into customers.The audit digs past the basics, into wasted spend and search terms.
- Leads aren't tied to adsGoogle can't tell the clicks that bring in customers from the ones that don't.Leads tied to adsI'll still verify it in the audit.
- Bidding without conversion dataGoogle's automated bidding tends to chase cheap clicks instead of customers.Conversion tracking in placeI'll still verify it in the audit.
- Search terms go uncheckedIrrelevant searches usually eat budget quietly until someone looks.Search terms reviewedI'll still verify it in the audit.
- No cost per customerWithout it, there's no way to know whether the ads pay for themselves.Cost per customer knownI'll still verify it in the audit.
No email needed. Nothing is sent until you ask for the audit.
- $12.28 → $8.54Cost per Search clickCleaning company, three months after the fix
- 36 → 53Inquiries a monthTreatment program, over the next six months
- $119 → $6,467Monthly Google Ad Grant usedNonprofit, within five months of the rebuild
Trusted by Growing Businesses
Delivering results for growing businesses and recognizable brands across industries
Some clients bring me in as the strategist for their in-house marketing team, or inside their agency.
Discover High Priority Marketing
I founded High Priority Marketing in 2007, after consulting work that included Fortune 500 companies. I work two ways. Most clients hand me their Google Ads account and I run it end to end. Others bring me in as the strategist alongside their own marketing team.
What I Do
Google Ads management built to drive measurable growth for service businesses, B2B, and SaaS companies.
Google Ads Management
My core service. I manage Google Ads campaigns end-to-end, from account audits and keyword strategy to bid optimization and monthly reporting. Every dollar tracked, every decision justified.
Not sure where to start? Request a free audit and find out exactly where your budget is going. Delivered in 48 hours, no cost, no commitment.
Industry Guides
I manage Google Ads for businesses in a wide range of industries. These pages go deeper on a few where search behavior works differently.
Brake, transmission and diagnostic jobs instead of oil change shoppers.
Installs and replacements, with budgets that follow the seasons.
Emergency calls and sewer, water heater and repipe jobs.
Panel upgrades, rewires and EV charger installs.
Implant, veneer and restorative cases, not discount cleanings.
Consult requests tracked by procedure, within Google's health ad rules.
Calls that turn into admissions, within Google's health ad rules.
More of the $10,000 monthly Ad Grant put to work, without compliance pauses.
Don't see your industry? See how I manage Google Ads for any business.
Featured Results
Four accounts: what I changed, and what happened to the numbers.
Multi-Location Residential Cleaning Company
Three months before and after the fix
This account had spent $4,100 on search over 60 days with no clear picture of what was actually converting. An initial audit identified three structural issues that had gone unaddressed for months.
What the audit found
- •Conversion tracking double-counting every lead, with one call registering as two conversions
- •$1,283 in zero-conversion spend on competitor brands and out-of-area searches
- •10 service area cities blocked by the account's own negative keyword list
Result, the three months after the fix
- •Search cost per click down from $12.28 to $8.54, compared with the three months before
- •86% more Search clicks a month, from 163 to 304
- •Budget moved from Local Services Ads toward Search as Search got cheaper, cutting total monthly spend from $6,955 to $4,786
In recoverable monthly waste identified in week one
National Addiction Treatment Program
Six months before and after the change
A therapist-led program that fills a 5-day intensive with clients from across the country. Over six months the account spent about $3,500 a month and brought in 36 intensive inquiries a month, at $96.55 each.
What changed
- •Budget raised by about a third, to $4,700 a month
- •Conversions stayed limited to completed form submissions, so the extra budget went after inquiries rather than clicks
- •The competitor campaign grew from $52 to $454 a quarter
Result, the next six months
- •53 intensive inquiries a month, up from 36
- •Cost per inquiry down from $96.55 to $88.48
More inquiries a month on a 34% bigger budget
Nonprofit on Google Ad Grants
The year before the rebuild, compared with the months after
Google gives qualifying nonprofits up to $10,000 a month in free search ads. Before the rebuild, this organization used $119 a month of it, about 1%, and got 62 ad clicks a month with nothing tracked on the website.
What changed
- •Old campaigns replaced with three built around what the organization offers: trips, programs and general awareness
- •Bidding moved from maximize clicks and manual bids to target cost per action, which lifts the grant's $2 bid cap
- •Website tracking added for contact page visits, newsletter signups and donations
Result
- •Within five months of the rebuild, $6,467 of the grant used in a single month, up from $119
- •$4,631 a month on average over the first full year, with a peak month of $8,621
- •502 ad clicks a month over the first full year, up from 62
- •201 visitors from ads reached the contact page, where none were tracked before
Times more ad clicks a month from the same free grant
Healthcare Startup
Three years of paid search
I ran paid search for a brick-and-mortar healthcare startup that was moving its business online. Paid search became almost all of its marketing, and three years later the company was acquired.
Result
- •$0 to multi-million dollars in 3 years
- •More than 90% of the marketing was paid search: Google Ads, YouTube and Microsoft Advertising
- •Customer acquisition costs came down
- •Conversion rates and lead quality went up
- •Acquired by a larger company
Years from launch to acquisition
Client Feedback
What clients say about working with High Priority Marketing.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
"High Priority Marketing transformed our healthcare startup from $0 to multi-million dollars in online revenue within three years. Their strategic paid search expertise led to our acquisition by a larger healthcare company in 2020."
"I interviewed many candidates for this position, and he was the only one who actually followed my specifications when applying and ultimately exceeded my expectations. He continued to exceed my expectations each month with his detailed reports and clear, in-depth explanations of his work. I would hands-down recommend him to any business owner who is serious about improving their Google Ads account."
"HPM's expertise and results were truly impressive. I wholeheartedly recommend their services to anyone seeking top-tier Google Ads management."
Common Questions About High Priority Marketing
Ready to Transform Your Marketing?
Get in touch today and I'll show you how to get more calls and leads from your Google Ads budget.