Google Ads Management
That Pays for Itself
Most Google Ads accounts are leaking money. I find exactly where yours is bleeding and show you the proof, typically within 48 hours.
Trusted by Growing Businesses
Delivering results for growing businesses and recognizable brands across industries
Discover High Priority Marketing
Founded in 2007 by Charles Williams, High Priority Marketing is a boutique Google Ads agency built on Fortune 500 consulting experience. The mission is simple: help businesses get more from every ad dollar they spend.
What I Do
Google Ads management built to drive measurable growth for service businesses, B2B, and SaaS companies.
Google Ads Management
My core service. I manage Google Ads campaigns end-to-end, from account audits and keyword strategy to bid optimization and monthly reporting. Every dollar tracked, every decision justified.
Not sure where to start? Request a free audit and find out exactly where your budget is going. Delivered in 48 hours, no cost, no commitment.
Industry Guides
I manage Google Ads for businesses in a wide range of industries. These pages go deeper on a few where search behavior works differently.
Brake, transmission and diagnostic jobs instead of oil change shoppers.
Installs and replacements, with budgets that follow the seasons.
Emergency calls and sewer, water heater and repipe jobs.
Panel upgrades, rewires and EV charger installs.
Implant, veneer and restorative cases, not discount cleanings.
Consult requests tracked by procedure, within Google's health ad rules.
Calls that turn into admissions, within Google's health ad rules.
More of the $10,000 monthly Ad Grant put to work, without compliance pauses.
Don't see your industry? See how I manage Google Ads for any business.
Featured Results
What changed in each account, and what it did to the numbers. Figures come from the clients' own Google Ads data. Clients aren't named unless they've agreed to it.
Multi-Location Residential Cleaning Company
March to June 2026
This account was spending $4,100 per month on search with no clear picture of what was actually converting. An initial audit identified three structural issues that had gone unaddressed for months.
What the audit found
- •Conversion tracking double-counting every lead, with one call registering as two conversions
- •$1,283 in zero-conversion spend on competitor brands and out-of-area searches
- •10 service area cities blocked by the account's own negative keyword list
Result, March to May 2026
- •Search cost per click down from $12.28 to $8.54, compared with the three months before
- •86% more Search clicks a month, from 163 to 304
- •Budget moved from Local Services Ads toward Search as Search got cheaper, cutting total monthly spend from $6,955 to $4,786
In recoverable monthly waste identified in week one
National Addiction Treatment Program
April 2024 to March 2025
A therapist-led program that fills a 5-day intensive with clients from across the country. From April to September 2024 the account spent about $3,500 a month and brought in 36 intensive inquiries a month, at $96.55 each.
What changed
- •Budget raised by about a third, to $4,700 a month, starting October 2024
- •Conversions stayed limited to completed form submissions, so the extra budget went after inquiries rather than clicks
- •The competitor campaign grew from $52 to $454 a quarter
Result, October 2024 to March 2025
- •53 intensive inquiries a month, up from 36
- •Cost per inquiry down from $96.55 to $88.48
More inquiries a month on a 34% bigger budget
Nonprofit on Google Ad Grants
2022 compared with 2024
Google gives qualifying nonprofits up to $10,000 a month in free search ads. In 2022 this organization used $119 a month of it, about 1%, and got 62 ad clicks a month with nothing tracked on the website.
What changed, starting March 2023
- •Old campaigns replaced with three built around what the organization offers: trips, programs and general awareness
- •Bidding moved from maximize clicks and manual bids to target cost per action, which lifts the grant's $2 bid cap
- •Website tracking added for contact page visits, newsletter signups and donations
Result, 2024
- •$4,631 a month of the grant used, up from $119, with a peak of $8,621 in May
- •502 ad clicks a month, up from 62
- •201 visitors from ads reached the contact page, where none were tracked before
Times more ad clicks a month from the same free grant
Healthcare Startup
2017 to 2020
In 2017, Charles partnered with a brick-and-mortar healthcare startup to transition their business online. His expertise in Google Ads and paid search campaigns delivered exceptional results.
Result
- •$0 to multi-million dollars in 3 years
- •More than 90% of the marketing was paid search: Google Ads, YouTube and Microsoft Advertising
- •Decreased customer acquisition costs
- •Improved conversion rates and lead quality
- •Led to acquisition by larger company in 2020
Years from launch to acquisition
Client Feedback
What clients say about working with High Priority Marketing.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
"High Priority Marketing transformed our healthcare startup from $0 to multi-million dollars in online revenue within three years. Their strategic paid search expertise led to our acquisition by a larger healthcare company in 2020."
"I interviewed many candidates for this position, and he was the only one who actually followed my specifications when applying and ultimately exceeded my expectations. He continued to exceed my expectations each month with his detailed reports and clear, in-depth explanations of his work. I would hands-down recommend him to any business owner who is serious about improving their Google Ads account."
"HPM's expertise and results were truly impressive. I wholeheartedly recommend their services to anyone seeking top-tier Google Ads management."
Common Questions About High Priority Marketing
Ready to Transform Your Marketing?
Get in touch with Charles today and discover how he can help you achieve exceptional growth with proven Google Ads and SEM strategies.