Stop Chasing $99 Drain Cleaning Calls
Fill your calendar with $5,000-$12,000 water heater, sewer line, and repiping jobs. I build Google Ads campaigns that bring you emergency repairs and major renovations, not bargain hunters.
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Are You Drowning in Low-Profit Service Calls?
Most plumbing companies waste their ad budget on customers who want the cheapest fix possible. Here's what's draining your profits:
Attracting Price Shoppers
Your ads bring in "cheap plumber near me" searchers who'll haggle over a $150 repair and ghost you after 3 quotes.
Feast or Famine Pipeline
One week you're slammed with clogged toilets, next week you're scrambling for ANY job. No consistency, no growth.
Wasted Time on Tire-Kickers
Your techs spend hours giving free estimates to people "just checking prices" who never convert. Time is money.
The Plumbing Contractor's Profit System
I build campaigns that fill your schedule with high-ticket jobs that actually move the needle
Target Emergency & Major Projects
I target "burst pipe," "sewer line replacement," "water heater emergency" - searches from people who need help now, where price is not the first question.
Pre-Qualify Before They Click
My ad copy leads with licensed, insured, premium service, and negative keywords block the price searches. Most bargain hunters move on before they cost you a click.
Geo-Targeting Affluent Areas
Focus your budget on zip codes where homeowners value quality and can afford your premium services without blinking.
24/7 Lead Capture
Plumbing emergencies do not happen 9 to 5. I set up landing pages and bidding to capture midnight disasters and weekend crises.
Who You're Working With
Google Partner. Fortune 500 consulting experience including CarMax and Adobe, plus years of work with home service contractors.
One person runs your account. You talk to me, not an account coordinator.
What Plumbing Clicks Actually Cost
Every agency says it targets the right searches. Here is the arithmetic that decides whether a campaign pays. US monthly search volume and top of page bid ranges, pulled from Google Keyword Planner in September 2026.
| Search term | Monthly searches | Top of page bid |
|---|---|---|
| plumber near me | 823,000 | $10.01 to $80.29 |
| drain cleaning | 90,500 | $5.98 to $53.50 |
| emergency plumber | 60,500 | $22.50 to $109.66 |
| water heater replacement | 49,500 | $6.21 to $54.77 |
| 24 hour plumber | 8,100 | $19.87 to $97.49 |
| sewer line replacement | 4,400 | $7.70 to $56.37 |
| repiping | 2,400 | $19.98 to $100.00 |
Why the cheap clicks are the expensive ones
A drain cleaning click can run under $6. That looks like a bargain until you price the job. A $99 drain call at a 20% close rate has to survive five clicks before you have earned anything. A sewer line replacement click costs more and pays for itself on the first booking.
Why a wide service area quietly fails
At $80 a click, a $4,000 monthly budget buys roughly 50 clicks. Spread those across an entire metro and you are invisible everywhere. Concentrated in the towns your trucks can actually reach fast, the same budget competes. Geography is a budget decision before it is a marketing one.
Local Services Ads or Search First?
This is the question every plumber asks me, and the honest answer is that the order is decided for you.
Local Services Ads cannot start immediately
Google requires a verified Business Profile linked to the account, an active trade license, general liability insurance, proof of business registration, and background checks. Plumbing is classified as an urgent category, so it gets an additional level of screening including background checks on service professionals. Published timelines run three to four weeks, and some accounts take longer.
LSA ranking runs on reviews
Google lists your rating, your number of reviews, and your average response time as profile quality factors, and says higher quality profiles may rank higher and pay lower cost per lead. A newer company has the thinnest review profile in its market, which is exactly when LSA performs worst.
So Search runs first
Search is the only channel that puts a phone call in front of you in week one. Those calls become jobs, jobs become reviews, and the reviews are what make Local Services Ads work once verification clears. Run both, in that order, and the approval wait costs you nothing. If someone is selling you Local Services Ads as the opening move, ask what you are supposed to do for the first month.
What Clients Say
"I interviewed many candidates for this position, and he was the only one who actually followed my specifications when applying and ultimately exceeded my expectations. He continued to exceed my expectations each month with his detailed reports and clear, in-depth explanations of his work. I would hands-down recommend him to any business owner who is serious about improving their Google Ads account."
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
A home services account, month by month
A multi location residential cleaning company across Texas and Pennsylvania, running Local Services Ads and Search, had the same structural problem most contractors have: too much spend chasing traffic that was never going to book. Cost per lead went from $71.35 in March to $66.64 in April to $51.38 in May, with lead volume roughly flat and about a third less spend by the end.
Being straight about what that proves. That was an existing account with real problems to repair, so the gains came from fixing what was broken. A brand new build does not have that headroom and the first ninety days look different and slower. What it shows is what happens to cost per lead when someone watches the account every week instead of every quarter.
7 Google Ads Mistakes Costing Plumbing Companies Money
- Why bidding on price keywords fills your schedule with the wrong callers
- Why emergency and planned work should never share a campaign
- Ad copy and negative keywords that pre-qualify callers before the click
- The landing page, call tracking, and ad scheduling mistakes that waste emergency traffic
Common Questions About Plumber Google Ads
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Managing Google Ads Since
With Fortune 500 Consulting Experience Including CarMax
You Work With Me Directly, Not An Account Coordinator
Ready for Predictable, Profitable Plumbing Leads?
Let's build a Google Ads system that brings you emergency jobs and major projects - not price shoppers.
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