Google Ads for dental practices. Is your account bringing in implant cases?
Searches like "cheap dentist near me" and "dentist that takes my insurance" bring shoppers who won't consider restorative or cosmetic care. I audit your Google Ads, show you where the money actually goes, and tell you what I'd change to put more of it on implant, veneer and restorative cases. No pitch. You keep the report.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007, including healthcare accounts, with a consulting background at CarMax, Adobe, Citrix, NetApp and Rackspace. Google Partner.
- The budget was paying for "back braces" searches: people shopping for back supports, not orthodontics
- 5 campaigns split by search intent, each with its own landing page
- 106 keywords across 318 match types, with the negative keywords rebuilt
- The inherited 1/10 Quality Score repaired
An orthodontic practice in Colorado, from an earlier engagement.
A full schedule can hide an empty treatment room.
Dental searches run from a routine cleaning to a full-mouth reconstruction. An account that treats them the same fills the hygiene chair and leaves the treatment rooms quiet.
Every audit covers the whole account. These three patterns decide where most dental budgets go.
Four things that decide whether dental ads pay off.
Every audit covers the whole account, but these four areas decide how much of the budget reaches high-value cases.
Search Terms
Insurance, "cheap," free-consult and job searches, plus areas you don't serve. I pull the full search terms report and show you what's recoverable each month.
Treatment Structure
Whether implants, cosmetic work, emergencies and general dentistry share one campaign. When they do, the cheaper searches usually take most of the budget.
Conversion Tracking
Whether the bidding is steered by booked consultations and calls, or by map clicks and page views that never become patients.
Landing Pages and Calls
Whether ads send people to a page for the treatment they searched, and whether calls from ads are tracked and answered.
The searches worth the most cost the most.
US average monthly searches and top of page bid ranges from Google Keyword Planner data, pulled October 2026. "dental implants near me" tops out at $50.20 a click, more than twice "dentist near me." That only pays if the account knows which clicks became cases.
| Search term | Monthly searches | Top of page bid |
|---|---|---|
| dentist near me | 1,830,000 | $4.87 to $22.92 |
| veneers | 201,000 | $2.69 to $11.56 |
| dental implants | 165,000 | $7.14 to $30.00 |
| teeth whitening | 165,000 | $2.06 to $7.84 |
| dental implants near me | 90,500 | $10.46 to $50.20 |
| cosmetic dentist | 90,500 | $3.54 to $19.34 |
| dentures | 90,500 | $3.03 to $13.84 |
| teeth cleaning | 14,800 | $3.09 to $16.09 |
| full mouth dental implants | 12,100 | $7.28 to $29.50 |
| cheap dentist | 3,600 | $3.19 to $13.06 |
How I set up Google Ads for each kind of dental case.
Each treatment gets its own campaign, budget and landing page, so cleanings and insurance searches stop taking the money meant for implant and cosmetic cases. Here's what changes from one to the next.
Implants
The most expensive dental clicks: "dental implants near me" reaches $50.20. Searches ran from 40,500 in November 2025 to 135,000 in August 2026. I bid on booked consultations, send ads to an implant page, and track which consults become cases, so the bidding learns what an implant patient looks like.
Full-mouth cases
Fewer searches, bigger cases: "full mouth dental implants" gets 12,100 a month, with top bids up to $29.50. These get their own campaign and page, because a full-arch patient asks different questions than someone replacing one tooth.
Veneers and cosmetic work
"veneers" gets 201,000 searches a month, but the top bid only reaches $11.56, a sign that many are researching rather than booking. I keep cosmetic campaigns local and block product searches like press-on veneers and whitening kits.
Dentures
"dentures" gets 90,500 searches with top bids up to $13.84. Dentures get a capped budget of their own so they can't take the implant budget, and the page can show implant-supported options to patients who are candidates.
Emergencies
Keyword Planner returned no data for "emergency dentist" when I checked, so this one is judged from your own search terms. Emergency patients need someone to answer, so these ads run only while the front desk can take the call.
Cleanings and insurance searches
"teeth cleaning" bids reach $16.09 and "cheap dentist" $13.06, for the lowest-value visits. They get a small capped campaign if you want new hygiene patients. If you don't take Medicaid, those searches are blocked.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can see your campaigns and reports, but I can't change your campaigns or settings.
2 minutesI pull the data and build the report
I review search terms, treatment-level campaigns, conversion tracking and landing pages. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for dental practices.
Practices running Google Ads who want more implant, cosmetic and restorative cases, not just more appointments.
General and Family Practices
Practices that offer implants or cosmetic work alongside general dentistry.
- Hygiene booked, treatment rooms quiet
- Insurance shoppers filling the schedule
- Not sure which ads bring booked consults
- Paying an agency without clear reporting
- One campaign for every treatment
Implant and Cosmetic Practices
Practices built around high-value treatments, where each case is worth a lot.
- Consults that don't turn into cases
- No-shows from free-consult offers
- Calls not tracked back to ads
- Adding a new location or provider
- Spending more each month without clearer results
One person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Common Questions
Searches that signal someone ready to invest in care, such as "dental implants," "smile makeover," "porcelain veneers" and "emergency tooth pain." These lead to implant, veneer and full-mouth reconstruction cases rather than discount cleanings.
Block the searches that bring them. Negative keywords stop ads from showing for searches like "cheap dentist near me" and "dentist that takes my insurance," and ad copy that leads with quality outcomes and advanced technology lets most shoppers self-select out before they cost you a click.
For most practices, yes. One implant case can be worth more than a month of routine cleanings. A schedule full of $80 cleanings can look busy while the treatment rooms sit empty.
Usually not. Focusing the budget on the zip codes your best cases come from gets more from the same spend than spreading it evenly across the city.
Two parts: the clicks and the management. In Keyword Planner data from October 2026, top of page bids ran $4.87 to $22.92 for "dentist near me" and $10.46 to $50.20 for "dental implants near me." For management I charge a fixed monthly fee, quoted up front and never a percentage of your ad spend, and I work with ad budgets from $1,500 a month.
Yes. I have managed Google Ads since 2007, I am a Google Partner, and my background includes Fortune 500 consulting and hands-on work with healthcare accounts. One person runs your account, so you talk to me, not an account coordinator.
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
It's a fixed monthly fee, quoted up front, never a percentage of your ad spend. The amount depends on your budget and how complex the account is, and the free audit is where I'll tell you honestly whether management makes sense for your budget.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data and reports, but I can't change your campaigns or settings, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
Find out how much of your budget reaches high-value cases.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"Their strategic paid search expertise led to our acquisition by a larger healthcare company in 2020."
Founder, Healthcare Startup
Client for three years
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