Google Ads for dental practices. Is your account bringing in implant cases?
Searches like "cheap dentist near me" and "dentist that takes my insurance" bring shoppers who won't consider restorative or cosmetic care. I audit your Google Ads, show you where the money actually goes, and tell you what I'd change to put more of it on implant, veneer and restorative cases. No pitch. You keep the report.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007, including healthcare accounts, with a consulting background at CarMax, Adobe, Citrix, NetApp and Rackspace. Google Partner.
- The budget was paying for "back braces" searches: people shopping for back supports, not orthodontics
- 5 campaigns split by search intent, each with its own landing page
- 106 keywords across 318 match types, with the negative keywords rebuilt
- The inherited 1/10 Quality Score repaired
An orthodontic practice in Colorado, from an earlier engagement.
A full schedule can hide an empty treatment room.
Dental searches run from a routine cleaning to a full-mouth reconstruction. An account that treats them the same fills the hygiene chair and leaves the treatment rooms quiet.
Every audit covers the whole account. These three patterns decide where most dental budgets go.
Four things that decide whether dental ads pay off.
Every audit covers the whole account, but these four areas decide how much of the budget reaches high-value cases.
Search Terms
Insurance, "cheap," free-consult and job searches, plus areas you don't serve. I pull the full search terms report and show you what's recoverable each month.
Treatment Structure
Whether implants, cosmetic work, emergencies and general dentistry share one campaign. When they do, the cheaper searches usually take most of the budget.
Conversion Tracking
Whether the bidding is steered by booked consultations and calls, or by map clicks and page views that never become patients.
Landing Pages and Calls
Whether ads send people to a page for the treatment they searched, and whether calls from ads are tracked and answered.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I review search terms, treatment-level campaigns, conversion tracking and landing pages. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for dental practices.
Practices running Google Ads who want more implant, cosmetic and restorative cases, not just more appointments.
General and Family Practices
Practices that offer implants or cosmetic work alongside general dentistry.
- Hygiene booked, treatment rooms quiet
- Insurance shoppers filling the schedule
- Not sure which ads bring booked consults
- Paying an agency without clear reporting
- One campaign for every treatment
Implant and Cosmetic Practices
Practices built around high-value treatments, where each case is worth a lot.
- Consults that don't turn into cases
- No-shows from free-consult offers
- Calls not tracked back to ads
- Adding a new location or provider
- Spending more each month without clearer results
One person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Common Questions
Searches that signal someone ready to invest in care, such as "dental implants," "smile makeover," "porcelain veneers" and "emergency tooth pain." These lead to implant, veneer and full-mouth reconstruction cases rather than discount cleanings.
Block the searches that bring them. Negative keywords stop ads from showing for searches like "cheap dentist near me" and "dentist that takes my insurance," and ad copy that leads with quality outcomes and advanced technology lets most shoppers self-select out before they cost you a click.
For most practices, yes. One implant case can be worth more than a month of routine cleanings. A schedule full of $80 cleanings can look busy while the treatment rooms sit empty.
Usually not. Focusing the budget on the zip codes your best cases come from gets more from the same spend than spreading it evenly across the city.
Yes. I have managed Google Ads since 2007, I am a Google Partner, and my background includes Fortune 500 consulting and hands-on work with healthcare accounts. One person runs your account, so you talk to me, not an account coordinator.
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
It's a fixed monthly fee, quoted up front, never a percentage of your ad spend. The amount depends on your budget and how complex the account is, and the free audit is where I'll tell you honestly whether management makes sense for your budget.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data but cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
Find out how much of your budget reaches high-value cases.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"Their strategic paid search expertise led to our acquisition by a larger healthcare company in 2020."
Founder, Healthcare Startup
Client for three years
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book a 15-minute intro call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.