Your Google Ads are probably costing you twice what they should.
My audits typically surface about $1,283 a month in wasted ad spend. I pull your account data, benchmark it against your industry, and show you exactly where the money is going. No pitch. No commitment. Just the report.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007. Fortune 500 consulting background, including CarMax.
Most Google Ads accounts are running blind.
The average account I audit is spending 2 to 4 times the industry benchmark per lead. Not because the market is hard. Because the account has fixable structural problems that nobody has looked at. The same patterns show up across local service, B2B, and SaaS. Industry doesn't change the fundamentals.
Benchmarks vary by industry and market. Most accounts I review have $800 to $2,500 in identifiable monthly waste regardless of category.
Four things most agencies never look at.
Every audit covers the full account, but these four areas account for the majority of the waste I find across accounts.
Conversion Tracking Accuracy
Double-counting is the most common issue I find. A single phone call registers as two or three conversions, making the account look better than it is and pushing bids toward bad traffic. I audit every conversion action, trace the data source, and flag anything that's inflating the numbers.
Found in ~60% of accounts I auditNegative Keyword Conflicts
The most invisible problem in Google Ads accounts. Service area cities showing up in both geo-targeting and negative keyword lists, blocking every search that mentions the exact markets you're trying to reach. I map every conflict and show you which searches you've been blocking.
Average 8-12 blocked cities per accountZero-Conversion Spend
Competitor brand searches, job seeker queries, out-of-area intent. These terms burn budget without any realistic path to conversion. I pull the full search terms report, identify every dollar spent on traffic that will never book, and calculate what's recoverable each month.
Average $800-2,500/month recoverableQuality Score Analysis
A Quality Score of 4 means you're paying up to 60% more per click than a competitor with a score of 7 bidding on the same keyword. I score every active keyword, identify the gap between your current scores and where you should be, and estimate the monthly savings from closing it.
Average savings of $150-400/month at QS 4-5Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I run a full audit across campaigns, keywords, search terms, conversion tracking, quality scores, device performance, and impression share. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a 30-minute call. If the numbers don't justify hiring me, I'll tell you that. You keep the report and the cleaned-up data either way.
Your callBuilt for businesses that depend on Google Ads to drive leads.
I have deep expertise in local service, B2B, and SaaS Google Ads accounts. The same structural problems, conversion tracking errors, wasted spend, keyword conflicts, show up across all three. If you're running Google Ads and not confident in what's actually working, this audit was built for you.
Local Service Businesses
HVAC, plumbing, cleaning, dental, and other service companies spending $1,500–10,000/month on Google Ads who aren't sure what's actually converting.
- Running Search and/or Local Services Ads
- Want cost-per-booked-job visibility, not just leads
- Frustrated with vague reporting from prior agencies
- Spending money but unsure where it's actually going
- Multi-location or actively expanding to new markets
B2B & SaaS Companies
B2B and SaaS businesses running Google Ads for demo requests, free trials, or qualified pipeline, where cost per acquisition matters and attribution is rarely clean.
- Running Search campaigns for lead gen or signups
- Concerned about lead quality, not just lead volume
- Unsure if conversion tracking reflects real pipeline
- Paying for traffic that never converts to customers
- Want to know which campaigns are worth scaling
From $215 per lead to a clear path forward.
A multi-location residential cleaning company. Two service markets. Four months of unreviewed ad spend.
Results span local service, B2B, and SaaS accounts. This is one example.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
Common Questions
Find out what your account is actually doing.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. If results don't justify the spend after 60 days, we have that conversation with clean data, and you can walk away.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
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