Free Account Audit

Your Google Ads are probably costing you twice what they should.

We pull your account data, benchmark it against your industry, and show you exactly where the money is going. No pitch. No commitment. Just the report.

Get My Free Audit

Takes 24-48 hours. You keep the report regardless.

Real Account. Actual Numbers.

Monthly Search Spend: $4,100

Conversions (60 days): 19 leads

Cost Per Lead: $215.79

Avg. Quality Score: 4.5 / 10

Industry Benchmark CPL: $45 - $65

Benchmark CVR: 17.65%

The gap: This account was paying 3-4x the industry average per lead. The audit found double-counted conversions, $1,283 in zero-conversion waste, and 10 service area cities blocked by their own negative keywords.

Most Google Ads accounts are running blind.

The average account we audit is spending 2 to 4 times the industry benchmark per lead. Not because the market is hard. Because the account has fixable structural problems that nobody has looked at. The same patterns show up across local service, B2B, and SaaS — industry doesn't change the fundamentals.

Average Account Before Audit: $150-250+ cost per lead

The Gap: 3-4x above industry benchmarks

Industry Benchmark: $40-80 achievable cost per lead

Benchmarks vary by industry and market. Most accounts we review have $800 to $2,500 in identifiable monthly waste regardless of category.

Four things most agencies never look at.

Every audit covers the full account, but these four areas account for the majority of the waste we find across accounts.

Conversion Tracking Accuracy

Double-counting is the most common issue we find. A single phone call registers as two or three conversions, making the account look better than it is and pushing bids toward bad traffic. We audit every conversion action, trace the data source, and flag anything that's inflating the numbers.

Found in ~60% of accounts we audit

Negative Keyword Conflicts

The most invisible problem in Google Ads accounts. Service area cities showing up in both geo-targeting and negative keyword lists, blocking every search that mentions the exact markets you're trying to reach. We map every conflict and show you which searches you've been blocking.

Average 8-12 blocked cities per account

Zero-Conversion Spend

Competitor brand searches, job seeker queries, out-of-area intent -- these terms burn budget without any realistic path to conversion. We pull the full search terms report, identify every dollar spent on traffic that will never book, and calculate what's recoverable each month.

Average $800-2,500/month recoverable

Quality Score Analysis

A Quality Score of 4 means you're paying up to 60% more per click than a competitor with a score of 7 bidding on the same keyword. We score every active keyword, identify the gap between your current scores and where you should be, and estimate the monthly savings from closing it.

Average savings of $150-400/month at QS 4-5

Three steps. 48 hours. No fluff.

We keep it simple on purpose. The point is for you to understand what we found, not to sit through a 60-minute presentation.

Share read-only access

You grant read-only access to your Google Ads account. Takes about two minutes. We can't make changes or see billing details -- just the campaign data.

2 minutes

We pull the data and build the report

We run a full audit across campaigns, keywords, search terms, conversion tracking, quality scores, device performance, and impression share. You get a complete written report, not a slide deck with screenshots.

24-48 hours

Review it. Decide what's next.

We walk you through the findings on a 30-minute call. If the numbers don't justify hiring us, we'll tell you that. You keep the report and the cleaned-up data either way.

Your call

Built for businesses that depend on Google Ads to drive leads.

We have deep expertise in local service, B2B, and SaaS Google Ads accounts. The same structural problems — conversion tracking errors, wasted spend, keyword conflicts — show up across all three.

Local Service Businesses

HVAC, plumbing, cleaning, dental, and other service companies spending $1,500-10,000/month on Google Ads who aren't sure what's actually converting.

  • Running Search and/or Local Services Ads
  • Want cost-per-booked-job visibility, not just leads
  • Frustrated with vague reporting from prior agencies
  • Spending money but unsure where it's actually going
  • Multi-location or actively expanding to new markets

B2B & SaaS Companies

B2B and SaaS businesses running Google Ads for demo requests, free trials, or qualified pipeline — where cost per acquisition matters and attribution is rarely clean.

  • Running Search campaigns for lead gen or signups
  • Concerned about lead quality, not just lead volume
  • Unsure if conversion tracking reflects real pipeline
  • Paying for traffic that never converts to customers
  • Want to know which campaigns are worth scaling

From $215 per lead to a clear path forward.

A multi-location residential cleaning company. Two service markets. Four months of unreviewed ad spend.

"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."

Client, Regional Home Services
  • $1,283 zero-conversion spend identified in first audit
  • 10 service area cities unblocked from negative keyword conflicts
  • 3-4x CPL above industry benchmark before cleanup

Common Questions

Is this actually free?
Yes. No credit card, no trial, no catch. We pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
What do you need from me?
Read-only access to your Google Ads account. That means you add us as a read-only user — we can see your campaign data but we cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up.
What happens after I submit?
As soon as you submit, you'll receive an email with instructions for granting read-only access to your Google Ads account. Charles will also receive your request directly and follow up within 24 hours. Once access is granted, the full report is delivered within 48 hours and we schedule a 30-minute call to walk through what we found.
What if I'm already working with an agency?
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
What if my account is brand new or very small?
The audit works best for accounts that have been running for at least 60 days with a minimum of $1,000 in spend. If your account is newer or smaller than that, reach out anyway — we'll let you know honestly whether there's enough data to make the audit useful.
Do you share my account data with anyone?
No. Your account data is used solely to produce your audit report. We don't share it with third parties, use it for any other purpose, or retain it after the engagement ends.

Find out what your account is actually doing.

Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.

Request My Free Audit