Your Google Ads are probably costing you twice what they should.
One audit I ran found $1,283 a month going to clicks that never produced a lead. I pull your account data, benchmark it against your industry, and show you exactly where the money is going. No pitch. No commitment. Just the report.
Takes 24-48 hours. You keep the report regardless.
Google Partner. Running Google Ads since 2007. Fortune 500 consulting background, including CarMax.
- Leads were counted twice, so the reports looked better than they were
- $1,283 spent on clicks that never produced a lead
- 10 cities they serve were blocked by the account's own settings
A multi-location residential cleaning company.
Most Google Ads accounts are running blind.
The average account I audit is spending 2 to 4 times the industry benchmark per lead. Not because the market is hard. Because the account has fixable structural problems that nobody has looked at. The same patterns show up across local service, B2B, and SaaS. Industry doesn't change the fundamentals.
Benchmarks vary by industry and market. Most accounts I review have $800 to $2,500 in identifiable monthly waste regardless of category.
Four things most agencies never look at.
Every audit covers the full account, but these four areas account for the majority of the waste I find across accounts.
Conversion Tracking Accuracy
Double-counting is the most common issue I find. A single phone call registers as two or three conversions, making the account look better than it is and pushing bids toward bad traffic. I audit every conversion action, trace the data source, and flag anything that's inflating the numbers.
Found in ~60% of accounts I auditNegative Keyword Conflicts
The most invisible problem in Google Ads accounts. Service area cities showing up in both geo-targeting and negative keyword lists, blocking every search that mentions the exact markets you're trying to reach. I map every conflict and show you which searches you've been blocking.
Average 8-12 blocked cities per accountZero-Conversion Spend
Competitor brand searches, job seeker queries, out-of-area intent. These terms burn budget without any realistic path to conversion. I pull the full search terms report, identify every dollar spent on traffic that will never book, and calculate what's recoverable each month.
Average $800-2,500/month recoverableQuality Score Analysis
A Quality Score of 4 means you're paying up to 60% more per click than a competitor with a score of 7 bidding on the same keyword. I score every active keyword, identify the gap between your current scores and where you should be, and estimate the monthly savings from closing it.
Average savings of $150-400/month at QS 4-5Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I run a full audit across campaigns, keywords, search terms, conversion tracking, quality scores, device performance, and impression share. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a 30-minute call. If the numbers don't justify hiring me, I'll tell you that. You keep the report and the cleaned-up data either way.
Your callBuilt for businesses that depend on Google Ads to drive leads.
I have deep expertise in local service, B2B, and SaaS Google Ads accounts. The same structural problems, conversion tracking errors, wasted spend, keyword conflicts, show up across all three. If you're running Google Ads and not confident in what's actually working, this audit was built for you.
Local Service Businesses
HVAC, plumbing, cleaning, dental, and other service companies spending $1,500–10,000/month on Google Ads who aren't sure what's actually converting.
- Running Search and/or Local Services Ads
- Want cost-per-booked-job visibility, not just leads
- Frustrated with vague reporting from prior agencies
- Spending money but unsure where it's actually going
- Multi-location or actively expanding to new markets
B2B & SaaS Companies
B2B and SaaS businesses running Google Ads for demo requests, free trials, or qualified pipeline, where cost per acquisition matters and attribution is rarely clean.
- Running Search campaigns for lead gen or signups
- Concerned about lead quality, not just lead volume
- Unsure if conversion tracking reflects real pipeline
- Paying for traffic that never converts to customers
- Want to know which campaigns are worth scaling
From $215 per lead to a clear path forward.
A multi-location residential cleaning company. Two service markets. Four months of unreviewed ad spend.
Results span local service, B2B, and SaaS accounts. This is one example.
Common Questions
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data but cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
As soon as you submit, you'll receive an email with instructions for granting read-only access to your Google Ads account. I'll also get your request directly and follow up within 24 hours. Once access is granted, the full report is delivered within 48 hours and we schedule a 30-minute video call to walk through what I found.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
The audit works best for accounts that have been running for at least 60 days with a minimum of $1,000 in spend. If your account is newer or smaller than that, reach out anyway, I'll let you know honestly whether there's enough data to make the audit useful.
No. Your account data is used solely to produce your audit report. I don't share it with third parties, use it for any other purpose, or retain it after the engagement ends.
Find out what your account is actually doing.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book a 15-minute intro call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.