Local Service Business
Multi-Location Residential Cleaning Company
This account was spending $4,100 per month on search with no clear picture of what was actually converting. An initial audit identified three structural issues that had gone unaddressed for months.
- Conversion tracking double-counting every lead — one call registering as two conversions
- $1,283 in zero-conversion spend on competitor brands and out-of-area searches
- 10 service area cities blocked by the account's own negative keyword list
$1,283 in recoverable monthly waste identified in week one