Google Ads for addiction treatment centers. Is your account turning clicks into admissions?
Addiction treatment is one of the most regulated categories in Google Ads. You need LegitScript certification before the first ad runs, remarketing lists are off limits, and every wasted click is expensive. I audit your account for the policy gaps, tracking problems and wasted spend that keep calls from turning into admissions. No pitch. You keep the report.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007, including addiction treatment and behavioral health programs with call tracking tied to the admissions process. Google Partner.
- Cost per inquiry went down, from $96.55 to $88.48
- Budget went up about a third, from $3,515 to $4,707 a month
- Only completed inquiry forms counted, so the extra budget bought inquiries, not clicks
A national behavioral health program built around a 5-day intensive. Six months before the budget change compared with the six months after.
More rules, higher stakes, less room for waste.
A general Google Ads approach breaks down here. The certification rules decide whether ads run at all, the health rules decide who you can target, and the only number that matters is admissions, which Google Ads can't see on its own.
Policy points are from Google's Healthcare and medicines, Addiction services and Health in personalized advertising policies. Behavioral addictions like gambling fall outside the addiction certification but are still a sensitive health category.
Four things that decide whether treatment ads pay off.
Every audit covers the whole account, but these four areas decide whether ads run, who sees them, and how much of the spend turns into admissions.
Policy and Certification
Whether your certification covers what you advertise, which ads and assets are disapproved or limited, and whether ads or landing pages use restricted drug terms or claims that trigger reviews. Disapprovals often go unnoticed while the budget shifts to weaker ads.
Call Tracking and Admissions
Most treatment leads call. I check whether calls are tracked from the ad through to intake, whether short and repeat calls are counted as conversions, and whether tracking reaches your CRM without sending patient details to Google.
Search Terms
Searches for jobs, free or state-funded programs, other facilities by name, and services you don't offer use up budget fast in this category. I pull the full search terms report and show you what's recoverable each month.
Targeting
Whether your location targeting matches where your patients actually come from, and whether any audience settings break the health targeting rules. A policy-safe account relies on keywords and location more than audiences.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I review policy status, conversion and call tracking, search terms, targeting and spend. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for treatment centers and behavioral health practices.
Residential and outpatient addiction treatment, and behavioral health practices running Google Ads, who need to know which ads produce admissions and which ones just produce calls.
Addiction Treatment Centers
Detox, residential, PHP and IOP programs spending on Google Ads to fill beds and outpatient slots.
- LegitScript certified or applying
- Paying for calls that never reach intake
- Not sure which campaigns produce admissions
- Ads disapproved or limited by health policy
- Frustrated with vague agency reporting
Behavioral Health Practices
Therapy practices, intensive programs and mental health services that depend on inquiries from search.
- Running Google Ads for therapy or intensive programs
- Not sure what the health ad rules allow
- Want inquiries tracked through to booked intakes
- Spending more each month without clearer results
- Adding a new location or program
Inquiries up from 36 to 53 a month, at a lower cost each.
A national therapist-led treatment program built around a 5-day intensive. Budget raised by about a third.
The first two figures are six-month averages, counting completed inquiry forms only. The third is a separate addiction treatment center account.
Common Questions
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
If you offer recovery-oriented drug or alcohol addiction treatment in the US, yes. Google requires LegitScript's Addiction Treatment Certification, then its own healthcare certification, before those ads can run. If you're still applying, I can review the account and landing pages so they're ready when you're approved. Services for behavioral addictions like gambling fall outside that policy but still carry the health targeting limits.
Not with your own audience lists. Health is a sensitive category in Google Ads, so remarketing lists and customer uploads can't be used for targeting. Google's predefined audiences are still allowed, and search campaigns built on the right keywords don't depend on audiences to work.
I track the calls and form submissions that start the intake process, then connect them to admissions inside your own systems, such as your CRM or call tracking platform. Patient details stay out of Google Ads. The audit shows where your tracking stands today and what I'd change.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data but cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
No. Your account data is used solely to produce your audit report. I don't share it with third parties, use it for any other purpose, or retain it after the engagement ends.
Find out which of your ads lead to admissions.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"HPM's expertise and results were truly impressive. I wholeheartedly recommend their services to anyone seeking top-tier Google Ads management."
Susan W.
Ph.D. Psychology
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