About High Priority Marketing
I'm Charles Williams, a certified Google Partner. I manage Google Ads for local service businesses, B2B companies and nonprofits, and I've been doing it for 18 years. You work with me directly, with zero fluff.
Years of Experience
Person on your account, start to finish
Average audit turnaround
Certified Partner
Some clients bring me in as the strategist for their in-house marketing team, or inside their agency.
My Story
I founded High Priority Marketing in 2007 to deliver real Google Ads results for local service businesses.
Over the years that work led to enterprise projects, from CarMax's paid search to reseller programs for Adobe and Citrix, while I kept serving the local businesses where HPM started.
I've built High Priority Marketing around what actually works, not what sounds good in a pitch deck. That means obsessing over Quality Scores, cutting wasted spend, and using AI to analyze search terms and spot opportunities faster than manual reviews ever could.
I work two ways. Most clients hand me their Google Ads account and I run it end to end. Others bring me in as the strategist alongside their own marketing team, and sometimes inside an agency. Either way, you work with me, not an account coordinator.
How I Work
The principles behind every account I manage.
Mission-Driven
Every account is managed toward the business's real goal, calls, leads or donations, not platform vanity metrics.
Results First
Every recommendation I make is tied to a measurable outcome. If I can't show you the math, I don't make the move.
Client-Focused
Long-term partnerships built on results and straight answers, with no account coordinators in between.
Proven Excellence
18+ years of measurable growth and ROI for clients, from local shops to Fortune 500 brands.
Google Partner Certified
As a certified Google Partner, High Priority Marketing meets Google's highest standards for advertising expertise, performance, and client success.
My Certifications and Licenses
- Verify credential
Google Ads Search Certification
Google · Issued Jul 2026 · Valid through Jul 2027
- Verify credential
Google Partner
Google
Microsoft Advertising Partner
Microsoft · Issued Jan 2021
- Verify credential
Google Digital Marketing & E-commerce Professional Certificate
Google, via Coursera · Issued Mar 2023
- Verify credential
Google Data Analytics Professional Certificate
Google, via Coursera · Issued Dec 2021
South Carolina Residential Builder License
South Carolina Department of Labor, Licensing and Regulation · Issued Jun 2007 · Valid through Jun 2028
My Enterprise Experience
Alongside High Priority Marketing, I've led paid search inside three agencies and worked as a contract SEM strategist for CarMax, on enterprise technology and automotive accounts. Client results are on the case studies page.
2022
Contract SEM Strategist
CarMax
Search strategy on one of the largest automotive paid search budgets in the U.S., with seven-figure monthly spend.
2015 to 2017
Director of Digital Marketing, High Tech
Showroom Logic (now PureCars)
Built and ran paid search programs for the value-added resellers of Adobe, Citrix, VMware, Sage and Rackspace. Also the resident Google Ads expert on the research and development team for AdLogic, the company's automotive search management platform.
2014 to 2015
Search Engine Marketing Director
3GEngagement
Led the search marketing team for automotive and other clients, working alongside the in-house SEO and web development teams.
2008 to 2009
VP Internet Marketing
Bellandi Group
Ran pay-per-click management and landing page design for clients across multiple industries on Google AdWords, Yahoo Search Marketing and MSN adCenter.
Ready to Transform Your Marketing?
Get in touch with Charles today and discover how he can help you achieve exceptional growth with proven Google Ads and SEM strategies.