About
High Priority Marketing
I'm Charles Williams, a certified Google Partner. I manage Google Ads for local service businesses, B2B companies and nonprofits, and I've been doing it for 18 years. You work with me directly, with zero fluff.
Google Partner.Click the badge to verify it with Google.
Charles Williams
Founder, High Priority Marketing. Google Ads since 2007.
Years of experience
Person on your account, start to finish
Average audit turnaround
Contract SEM strategist, 2022
Since 2007
My Story
I founded High Priority Marketing in 2007 to deliver real Google Ads results for local service businesses.
Over the years that work led to enterprise projects, from CarMax's paid search to reseller programs for Adobe and Citrix, while I kept serving the local businesses where HPM started.
I've built High Priority Marketing around what actually works, not what sounds good in a pitch deck. That means obsessing over Quality Scores, cutting wasted spend, and using AI to analyze search terms and spot opportunities faster than manual reviews ever could.
Some clients bring me in as the strategist for their in-house marketing team, or inside their agency.
Two ways to work with me
I work two ways. Most clients hand me their Google Ads account and I run it end to end. Others bring me in as the strategist alongside their own marketing team, and sometimes inside an agency. Either way, you work with me, not an account coordinator.
How I Work
The same rules on every account.
Audit before anything changes
I start with an audit of your existing account before touching anything, because the first job is understanding what's already broken.
I show you the math
Every recommendation I make is tied to a measurable outcome: calls, leads or donations, not platform vanity metrics. If I can't show you the math, I don't make the move.
One person on your account
You work with me directly, never a junior account manager or an account coordinator.
A fixed fee, month to month
Quoted up front, never a percentage of your ad spend. No long-term contract, and you can cancel anytime.
My Certifications and Licenses
Where the issuer offers one, each links to a public record you can check.
- Verify credential
Google Ads Search Certification
Google · Issued Jul 2026 · Valid through Jul 2027
- Verify credential
Google Partner
Google
Microsoft Advertising Partner
Microsoft · Issued Jan 2021
- Verify credential
Google Digital Marketing & E-commerce Professional Certificate
Google, via Coursera · Issued Mar 2023
- Verify credential
Google Data Analytics Professional Certificate
Google, via Coursera · Issued Dec 2021
South Carolina Residential Builder License
South Carolina Department of Labor, Licensing and Regulation · Issued Jun 2007 · Valid through Jun 2028
Experience
My Enterprise Experience
Alongside High Priority Marketing, I've led paid search inside three agencies and worked as a contract SEM strategist for CarMax, on enterprise technology and automotive accounts. Client results are on the case studies page.
2022
Contract SEM Strategist
CarMax
Search strategy on one of the largest automotive paid search budgets in the U.S., with seven-figure monthly spend.
2015 to 2017
Director of Digital Marketing, High Tech
Showroom Logic (now PureCars)
Built and ran paid search programs for the value-added resellers of Adobe, Citrix, VMware, Sage and Rackspace. Also the resident Google Ads expert on the research and development team for AdLogic, the company's automotive search management platform.
2014 to 2015
Search Engine Marketing Director
3GEngagement
Led the search marketing team for automotive and other clients, working alongside the in-house SEO and web development teams.
2008 to 2009
VP Internet Marketing
Bellandi Group
Ran pay-per-click management and landing page design for clients across multiple industries on Google AdWords, Yahoo Search Marketing and MSN adCenter.
Ready to Transform Your Marketing?
Get in touch today and I'll show you how to get more calls and leads from your Google Ads budget.