Google Ads for electricians. Is your account booking panel upgrades?
Searches like "cheap electrician near me" bring price shoppers who haggle over a small repair. I audit your Google Ads, show you where the money actually goes, and tell you what I'd change to put more of it on panel upgrades, rewires and EV charger installs. No pitch. You keep the report.
Takes 24-48 hours. You keep the report regardless.
Running Google Ads since 2007, with a consulting background at CarMax, Adobe, Citrix, NetApp and Rackspace. Google Partner.
- "EV charger installation" runs $4.64 to $31.77 a click, with about 14,800 searches a month
- The big-job searches cost less per click than the general ones
- The audit checks whether your account bids differently on them
Based on market data from Google Keyword Planner, United States, October 2026: the low and high top-of-page bid for each search.
Small repairs eat the budget meant for big jobs.
Electrical searches run from a $50 outlet repair to a whole-home rewire. Unless the account separates them, the cheaper searches take most of the money.
Every audit covers the whole account. These three patterns decide where most electrical budgets go.
Four things that decide whether electrical ads pay off.
Every audit covers the whole account, but these four areas decide how much of the budget reaches the jobs worth having.
Search Terms
"Cheap electrician," DIY, jobs, parts and towns you don't serve. I pull the full search terms report and show you what's recoverable each month.
Job-Type Structure
Whether panel upgrades, rewires, EV chargers and service calls share one campaign. When they do, the cheapest searches usually take most of the budget.
Ad Copy
Whether ads lead with licensed, insured, code-compliant work, so price shoppers move on before they cost you a click.
Calls and Tracking
Whether calls and forms from ads are tracked, and whether the bidding is steered by real leads rather than map clicks and page views.
The general searches cost the most per click.
US average monthly searches and top of page bid ranges from Google Keyword Planner data, pulled October 2026. "Electrician near me" and emergency searches top out more than twice as high as a panel upgrade.
| Search term | Monthly searches | Top of page bid |
|---|---|---|
| electrician near me | 368,000 | $5.73 to $55.00 |
| electrical contractor | 40,500 | $4.95 to $35.37 |
| ev charger installation | 14,800 | $4.64 to $31.77 |
| emergency electrician | 12,100 | $11.30 to $66.00 |
| electrical panel upgrade | 9,900 | $4.31 to $23.85 |
| generator installation | 8,100 | $5.82 to $30.00 |
| 24 hour electrician | 2,400 | $11.26 to $63.19 |
| cheap electrician | 880 | $6.47 to $31.75 |
How I set up Google Ads for each kind of electrical work.
Each job type gets its own campaign, budget and landing page, so the cheap and expensive searches stop competing for the same money. Here's what changes from one to the next.
Panel upgrades
"electrical panel upgrade" gets 9,900 searches a month, and its top bid ($23.85) is less than half that of "electrician near me" ($55.00). These homeowners are thinking about safety, so the ads lead with licensed, code-compliant work and go to a panel upgrade page.
EV chargers
"ev charger installation" gets 14,800 searches a month. EV owners search differently from someone with a dead outlet, so Level 2 installs get their own campaign, their own ads and a page that answers the questions they ask before they call.
Emergency calls
The most expensive clicks on the list: "emergency electrician" bids reach $66.00, and searches jumped to 33,100 in July 2026. I run these ads only during hours someone answers the phone and keep the radius tight.
Generator installs
Seasonal. "generator installation" ran from 3,600 searches in December 2025 to 18,100 in July 2026. The budget rises before storm season and drops after, instead of staying flat all year.
Rewires
Big tickets but few searches: "whole house rewiring" gets 590 a month. Rewire work usually starts as a panel or older-home search, so it shares the panel campaign and has its own page rather than a thin campaign of its own.
Small repairs and price searches
"cheap electrician" bids reach $31.75, higher than a panel upgrade. Price searches are blocked everywhere. Small repairs can have a capped campaign of their own, so they can't take money meant for the big jobs.
Three steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can see your campaigns and reports, but I can't change your campaigns or settings.
2 minutesI pull the data and build the report
I review search terms, job-type campaigns, EV charger targeting, service area and call tracking. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for residential electrical contractors.
Electrical contractors running Google Ads who want more panel, rewire and EV charger work, not just more calls.
Owner-Run Electrical Companies
A few vans, where the owner still keeps an eye on the ad spend.
- Busy with small repairs, short on big jobs
- Hours lost to free quotes
- Not sure which ads bring booked jobs
- Paying for leads outside your area
- Managing the account yourself at night
Growing Electrical Contractors
Companies adding crews, services or locations with a bigger budget to steer.
- No separate EV charger campaign
- Unpredictable month to month
- Paying an agency without clear reporting
- Adding a new service area
- Spending more each month without clearer results
One person runs your account.
I'm Charles Williams. I run every account personally. No junior team, no account rotation.
Common Questions
Searches from homeowners who need major work and are thinking about safety, such as "electrical panel upgrade," "whole house rewire" and "circuit breaker sparking." Those lead to panel upgrades, rewires and EV charger installations rather than $50 outlet repairs.
Yes. EV owners searching for Level 2 charger installation are a distinct audience with their own searches. Sharing a campaign with general service calls means the budget and bidding cannot be tuned for them, so I run EV charger work as its own campaign.
Two changes do most of the work. Lead the ad copy with licensed, insured, code-compliant work, and add negative keywords that block price searches. Most bargain hunters move on before they cost you a click, and you stop spending hours on free quotes for people who were only checking prices.
On the zip codes where homeowners invest in quality electrical work and home improvements. A tighter service area lets the same budget compete for panel upgrades and rewires instead of being spread thin across the whole region.
Two parts: the clicks and the management. In Keyword Planner data from October 2026, top of page bids ran $5.73 to $55.00 for "electrician near me" and $4.31 to $23.85 for "electrical panel upgrade." For management I charge a fixed monthly fee, quoted up front and never a percentage of your ad spend, and I work with ad budgets from $1,500 a month.
One audit of a multi-location cleaning company found $1,283 spent on clicks that never produced a lead. That's one account, not a typical result. For electricians the waste usually comes from bidding on price keywords, ignoring high-value job types like panel upgrades and EV chargers, and landing page or call tracking gaps that waste panel upgrade traffic.
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
It's a fixed monthly fee, quoted up front, never a percentage of your ad spend. The amount depends on your budget and how complex the account is, and the free audit is where I'll tell you honestly whether management makes sense for your budget.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data and reports, but I can't change your campaigns or settings, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
Find out how much of your budget reaches the big jobs.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book a 15-minute intro call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.