Your auto repair shop's Google Ads are probably costing you twice what they should.
One audit I ran found $1,283 a month going to clicks that never produced a lead. I pull your account data, grade it across 8 areas, and show you where the money is going, including how much of it buys oil change shoppers instead of brake, transmission and diagnostic work. No pitch. No commitment. Just the report.
Takes 24-48 hours. You keep the report regardless.
Google Partner. Running Google Ads since 2007. In 2024 I managed Google Ads for 29 auto repair shops across the US and Australia. Fortune 500 consulting background, including CarMax.
- Leads were counted twice, so the reports looked better than they were
- $1,283 spent on clicks that never produced a lead
- 10 cities they serve were blocked by the account's own settings
A multi-location residential cleaning company.
Most shops are paying for the wrong clicks.
The average account I audit is spending 2 to 4 times the industry benchmark per lead. Not because the market is hard. Because the account has fixable structural problems that nobody has looked at. For a repair shop that usually means oil change and tire shoppers using up the budget, while the brake, transmission and diagnostic searches that fill your bays get less of it.
Benchmarks vary by industry and market. Most accounts I review have $800 to $2,500 in identifiable monthly waste regardless of category.
Eight areas. Graded one by one.
The Booked Bays Method grades your account across eight areas. Conversion tracking, search terms, Quality Scores and negative keywords account for most of the waste I find.
Account Structure
Campaign organization, naming, duplicates, and whether your ad groups are set up to turn searches into booked jobs.
Search Terms
What drivers actually typed before they clicked your ad. I flag every term that brings oil change and tire shoppers instead of repair work, and calculate what's recoverable each month.
Average $800-2,500/month recoverableQuality Scores
A low Quality Score means you pay more per click than the shop down the street for the same search. I score every active keyword and show you where and why.
Average savings of $150-400/month at QS 4-5Ad Copy
Whether your ads match what drivers are searching for, and whether they sell the jobs you actually want in the bay.
Budget and Bids
Whether you're losing searches to budget limits, or spending on the wrong days and hours for your shop.
Conversion Tracking
The most common problem I find. Calls counted twice, missing tags, and numbers that make the account look better than it is and push bids toward the wrong traffic.
Found in ~60% of accounts I auditLanding Pages
Whether your ads send drivers to a page that makes it easy to call or book, quickly, on a phone.
Negative Keywords
Missing negatives waste money. Bad negatives block your own customers, including the towns you serve. I check for both.
Average 8-12 blocked cities per accountThree steps. 48 hours. No fluff.
I keep it simple on purpose. The point is for you to understand what I found, not to sit through a 60-minute presentation.
Share read-only access
You grant read-only access to your Google Ads account. Takes about two minutes. I can't make changes or see billing details. Just the campaign data.
2 minutesI pull the data and build the report
I grade your account across all 8 areas, from search terms and conversion tracking to Quality Scores and negative keywords. You get a complete written report, not a slide deck with screenshots.
24-48 hoursReview it. Decide what's next.
I walk you through the findings on a video call. If the numbers don't justify hiring me, I'll tell you that. You keep the report either way.
Your callBuilt for repair shops that depend on Google Ads for booked jobs.
Independent and multi-location auto repair shops running Google Ads who aren't sure which clicks turn into cars in the bay. If you're paying for ads and can't say what they bring in, this audit was built for you.
Independent Repair Shops
Owner-run shops using Google Ads to bring in brake, transmission, diagnostic and repair work, who aren't sure which ads actually book jobs.
- Running Search and/or Local Services Ads
- Getting oil change and tire calls instead of bigger jobs
- Not sure whether calls are being tracked correctly
- Paying an agency without a clear picture of results
- Spending money but unsure where it's actually going
Multi-Bay and Multi-Location Shops
Shops with several bays or locations that need every location's ad spend to pay for itself.
- Running campaigns for more than one location
- Want cost per booked job, not just leads
- Seeing calls from outside your service area
- Frustrated with vague reporting from prior agencies
- Expanding into a new town or market
From $215 per lead to a clear path forward.
A multi-location local service business. Two service markets. Four months of unreviewed ad spend.
Results span local service, B2B, and SaaS accounts. This is one example.
Common Questions
Yes. No credit card, no trial, no catch. I pull your account data, build the report, and walk you through it at no cost. If you want to work together after that, we can talk about it. If not, you keep the report.
Read-only access to your Google Ads account. That means you add me as a read-only user. I can see your campaign data but cannot make changes, see your billing, or access anything outside of Google Ads. Takes about two minutes to set up. I'll send instructions when you submit the form.
As soon as you submit, you'll receive an email with instructions for granting read-only access to your Google Ads account. I'll also get your request directly and follow up within 24 hours. Once access is granted, the full report is delivered within 48 hours and I walk you through what I found on a video call.
That's fine and more common than you'd think. The audit is independent of whoever is managing your account. You'll get an honest read on what's working and what isn't. What you do with that information is completely up to you.
The audit works best for accounts that have been running for at least 60 days with a minimum of $1,000 in spend. If your account is newer or smaller than that, reach out anyway, I'll let you know honestly whether there's enough data to make the audit useful.
No. Your account data is used solely to produce your audit report. I don't share it with third parties, use it for any other purpose, or retain it after the engagement ends.
Find out what your shop's ads are actually doing.
Takes 2 minutes to request. Report delivered in 24-48 hours. No cost, no commitment.
No long-term contracts. I work month-to-month, and you can cancel anytime.
"High Priority Marketing consistently outperformed all other agencies, delivering a steady flow of leads at a highly competitive price per lead."
David B.
Bellandi Group
Request received.
You'll hear from Charles within 24 hours with next steps for granting read-only access. Check your inbox.
While you wait, book your walkthrough call
Skip the email back-and-forth. Lock in a time now while you're thinking about it.
If you run Google Ads, I'll email simple steps for read-only access. Nothing is shared until you approve it in your account, and I don't share your information with third parties. Read our privacy policy.