Google announced they have rolled out Adwords Campaign Experiments (ACE) to all advertisers in the United States. Google says ACE will make it simpler for you to split test campaigns side by side simultaneously and more accurately measure the impact of changes to ad groups, placements, bids, and keywords. This will allow Adwords users to determine if results are due to changes which have been made to a campaign or if account changes are due to as Google put it, “fluctuations in demand, shifts in competitor tactics, and even changes in the weather.” It should be interesting to see how ACE improves campaign performance over the next months.
Google Rolls Out Adwords Campaign Experiments (ACE) To U.S. Advertisers