August 26

What is Google’s Quality Score and how does this affect the position of your ad in AdWords?


Have you heard of Google’s Quality Score? Do you know how it works and how it affects your ad’s position in the Google AdWords auction?

There have been a lot of questions surrounding this and Google has prepared an excellent video which provides a great introduction to the Google Ad Auction. The video is presented by Hal Varian, Google’s Chief Economist.


google quality score

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