September 24

4 Smart Marketing Research Tools From Google

Here are 4 tools that give you the power to make smart marketing decisions online based on data rather than opinion. These tools are all FREE to use.

1) Google AdWords Keyword Tool: https://adwords.google.com/select/KeywordToolExternal

This tool has proven effective at increasing conversions while lowering marketing cost. Whether you’re developing or optimizing an online search campaign, a crucial step is having the right list of keywords to bid on. Find keywords which are actually receiving traffic online with this powerful tool.

2) Google Insights For Search: http://www.google.com/insights/search

Gain a clear view into what people around the world are searching for with Google Insights for Search. Compare and predict online search volume trends for multiple keywords across specific regions, categories, and time frames. Use this critical data to help you with your online marketing campaigns and strategies.

3) Google Ad Planner: http://www.google.com/adplanner

Google Ad Planner is a free research and media planning tool to help you quickly organize and refine your online advertising. Simply define your target audience by geography, demographics, the websites they visit, and the keywords they search for online, and Google Ad Planner identifies sites most likely to attract your audience.

4) Google Analytics™: http://www.google.com/analytics

Google Analytics™ is a free, enterprise-class web analytics solution that provides rich insights into your website traffic and online/offline marketing effectiveness. Powerful, flexible, and easy-to-use features track sales and conversions and show you how visitors reach and interact with your website. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives, and create higher converting websites to improve your bottom line.


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  • Thank you for the sensible critique. Me & my neighbour were preparing to do some research about that. We got a good book on that matter from our local library and most books where not as influensive as your information. I am very glad to see such information!

  • kinda like the article that you posted actually. it really isnt that simple to find great stuff to read (you know.. READ and not just browsing through it like a zombie before going to yet another post to just ignore), so cheers man for not wasting my time on the god forsaken internet.

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