47-Point Google Ads Audit for Auto Repair Shops | High Priority Marketing
Expert Vetted on Upwork | Fortune 500 Contract Google Ads Strategist (CarMax) | Google Partner

🚗 47-Point Google Ads Audit for Auto Repair Shops

Discover $2,000-5,000 in Hidden Monthly Savings

*Estimates based on industry averages. Individual results may vary.

Monthly Overspend
$0*
Annual Loss
$0*
Your Score: 0/47
Industry Average: 28/47 | Top Performers: 41/47
⚠️ Competitor Alert:

📊 Professional Assessment Tool Based on Industry Benchmarks

This comprehensive audit provides estimates based on patterns observed across 100+ auto repair shops and enterprise methodologies developed during my CarMax contract.

  • Estimates based on aggregated data from 100+ auto repair shops
  • Calculations use industry average CPCs for automotive services
  • Assumes average monthly ad spend of $3,000-10,000
  • Individual results vary by location, competition, and optimization level

Professional analysis of your actual account is recommended for accurate assessment.

📋 How to Use This Educational Assessment Tool

  1. Check the boxes for optimizations you've already implemented
  2. Leave unchecked the items you haven't addressed yet
  3. Watch your potential savings estimate update in real-time
  4. Complete all 47 points for your full assessment
  5. Download your personalized report when finished

Remember: All dollar amounts are estimates only (*). Actual savings require professional analysis and proper implementation.

🚗
Part 1: Auto Repair-Specific Campaign Structure

Separate campaigns for each major service line
Oil changes, brakes, transmission each need their own campaign for proper optimization
May be losing ~$847/month*
Geographic campaigns for multi-location shops
Strategy refined during CarMax contract - critical for local dominance
Potentially wasting ~$623/month*
Emergency vs. maintenance service segmentation
Different intent requires different bids and messaging strategies
Could be losing ~$445/month*
Brand defense campaign protecting shop name
Competitors are stealing your brand searches
Estimated loss ~$234/month*
Competitor conquesting campaign
Ethically target searches for other shops
Missing opportunity ~$189/month*
High-margin services get 60%+ of budget
Transmission, engine, A/C repair should dominate spend
Potential waste ~$567/month*
Loss-leader services capped at 15%
Oil changes and tire rotations shouldn't eat your budget
May waste ~$234/month*
Seasonal budget shifts activated
A/C in summer, heating in winter - follow the demand
Could lose ~$345/month*
Emergency service budget never below 25%
Highest conversion rates deserve consistent investment
Estimated waste ~$789/month*
Review minimum 90-day data before major shifts
Knee-jerk reactions cost money
Potential loss ~$123/month*

🎯
Part 2: Automotive Keyword Optimization

"Near me" + service keywords at exact match
e.g., "transmission repair near me" - highest intent searches
May be wasting ~$445/month*
Make/model + service combinations
e.g., "Honda Accord brake repair" - specific buyer intent
Potential waste ~$356/month*
Symptom-based keywords
e.g., "car making grinding noise when braking"
Could lose ~$523/month*
Emergency indicator keywords
e.g., "same day," "emergency," "urgent" - premium converts
Missing ~$234/month*
Price-qualifier keywords properly managed
"cheap" vs "affordable" vs "best" - different audiences
Estimated loss ~$189/month*
DIY/Tutorial negatives applied
-DIY, -"how to", -YouTube, -video
Wasting ~$267/month*
Parts-only searches excluded
-parts, -"auto parts", -AutoZone
May waste ~$198/month*
Career/job searches blocked
-jobs, -hiring, -career, -employment
Potential loss ~$123/month*
Warranty work negatives if you don't service
-warranty, -recall (if not offered)
Could lose ~$156/month*

💡 Enterprise Insight

During my 7-month contract at CarMax, we discovered that proper keyword optimization alone improved conversion rates by 47% while reducing CPC by 23%. The same principles apply to independent shops.

💰
Part 3: Bidding Strategy & Budget Optimization

Conversion tracking includes phone calls
50%+ of auto repair conversions are phone calls
Major waste ~$892/month*
Call conversions set to 60+ seconds
Filters tire kickers and wrong numbers
Wasting ~$456/month*
Form fills weighted 2x phone calls
Higher intent deserves higher value
May lose ~$334/month*
Smart Bidding has 30+ conversions before activation
AI needs data to work properly
Potential waste ~$223/month*
Target CPA based on average repair value
Not just any conversion - profitable conversions
Could waste ~$567/month*
Increased bids 7-9 AM
Before work drop-offs peak time
Missing ~$634/month*
Increased bids 4-6 PM
After work decision-making time
Estimated loss ~$445/month*
Decreased bids 10 PM-6 AM
Unless 24-hour emergency service
Wasting ~$234/month*
Saturday morning bid increases
DIY failure = emergency searches
May waste ~$623/month*

📱
Part 4: Auto Repair Ad Copy Excellence

Certifications in headlines
ASE Certified, AAA Approved - trust signals
Potential loss ~$289/month*
Years in business highlighted
Trust signal for expensive repairs
Could lose ~$234/month*
Warranty offers prominent
12 month/12,000 mile, etc.
Missing ~$456/month*
Free inspection/diagnostic offers
Lowers barrier to entry
May waste ~$567/month*
Same-day service callouts
For applicable services
Potential waste ~$345/month*
Location extensions with shop hours
Critical for drop-off planning
Could lose ~$423/month*
Call extensions with tracking numbers
Separate by campaign for attribution
Wasting ~$567/month*
Price extensions for common services
Oil changes, brake pads transparency
May lose ~$234/month*

🎯
Part 5: Landing Page Conversion Optimization

Service-specific landing pages
Not homepage for all ads - major conversion killer
Critical waste ~$1,243/month*
Trust badges above fold
BBB, ASE, manufacturer certifications
Missing ~$445/month*
Phone number in 3+ locations
With click-to-call on mobile
Could waste ~$667/month*
Online scheduling tool integrated
Convenience converter for millennials
Potential loss ~$556/month*
Financing options clearly displayed
Critical for major repairs over $1,000
May waste ~$778/month*
3-second or faster load time
Mobile users won't wait - Google penalizes slow sites
Critical loss ~$889/month*
Thumb-friendly CTA buttons
Minimum 44px height for mobile
Could lose ~$334/month*

📊
Part 6: Performance Tracking & Optimization

Cost per booked appointment tracked
Not just clicks - actual appointments
Major waste ~$667/month*
Revenue per customer attribution
Connecting ads to invoices - true ROI
Missing ~$889/month*
Lifetime value tracking
Repeat customers = profitable campaigns
Potential loss ~$445/month*
Share of voice vs. local competitors
Market dominance metric
Could waste ~$556/month*

🏆 Final Insight

Based on my work with 100+ auto repair shops and enterprise optimization during my CarMax contract, shops that score below 40/47 typically have 30-50% of their budget that could be better optimized. That's money that could be funding growth, equipment, or staff.

🎯 Scoring Your Audit

40-47 Excellent

Minor optimizations could yield 10-15% improvement

30-39 Good

Leaving $1,000-2,500/month on the table

20-29 Poor

$2,500-5,000/month in potential savings

Below 20

50%+ of budget could be optimized

You May Be Overspending $0/Month*

That's an estimated $0 per year that could fund equipment, staff, or growth.

Ready to get your Professional Waste Elimination Strategy?

Get Expert Assessment of Your Actual Account →

*Estimates only. Actual savings require professional analysis and proper implementation.

💸 While You're Reading This...

You could be missing out on $0 in potential savings.

Every hour without optimization = lost opportunity

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