During this event, Google will talk about how businesses can get the most out of their marketing efforts on the web. We think you’ll walk away with some great ideas about how to grow your business by reaching more customers.

Speakers including the following top Google thought-leaders will be broadcasted live from the Googleplex starting at 11 am MST:

Keeping Up With The Evolving Digital Landscape

Lisa Gevelber, VP of Americas Marketing, Google

The world is changing. The evolution of technology is giving people the opportunity to do extraordinary things. We’ll share how Google is evolving alongside this changing world, in the way it thinks about its brand and its marketing.

The Zero Moment of Truth: Reaching Customers When It Matters

John Nicoletti, Director of Agency Development, Google

Whether we’re shopping for concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. We call this the Zero Moment of Truth, and we’ll share how this changes the way businesses reach their customers. We’ll talk about reaching the right customers when it matters, with the right message, using Google AdWords.

• Google is broadcasting this invitation-only event to partner agencies, live from the Googleplex in Mountain View, California
• Location: First Bank Building – Downtown Colorado Springs
• We’ll also have some delicious catering, so you won’t leave hungry.
• We’ll have some giveaways to share with you, too.

If you have received an invitation from High Priority Marketing to attend this event it’s important you RSVP by Wednesday, February 27th using one of the following methods:

• Email: cwilliams[at]highprioritymarketing.com
• Phone: (719) 357-7637
• Fill out the registration form below.

We have a limited number of seats so be sure to respond early!

The post Google Partners With High Priority Marketing For Exclusive Live-Streamed Event appeared first on High Priority Marketing - AdWords Management.

In an effort to help advertisers reach potential customers more effectively on a multitude of devices and during different times of the day, Google Adwords introduced a major change on Wednesday, February 6, 2013: Enhanced Campaigns.

Google says, “Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.”

There are three key features to Enhanced Campaigns:

1) Powerful marketing tools for the multi-device world
2) Smarter ads optimized for varying user contexts
3) Advanced reports to measure new conversion types

Some Google Adwords advertisers will have a chance to try enhanced campaigns over the next few weeks, however Google plans a full rollout by mid-2013.

This major change to how Adwords works will require important adjustments to your Google Adwords campaigns so make sure you check out all the available resources from Google so as to make a smooth transition and avoid any surprises: Google Adwords Enhanced Campaigns

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Google will be rolling this out over the next couple of weeks for all users but for now you’ll need to opt-in to the real time version by clicking the “New Version” link which is found at the top right of your Google Analytics account. Look for the Dashboards tab and you will find Real-Time reports. If you do not see them there you’ll need to either sign up with Google for early access or wait until it shows up in your account over the next few weeks.

I’ve personally been waiting for this for a long time as there have been other tools that provide real time stats but were either lacking the rich data found within Google Analytics or did not integrate well with other Google products such as Google AdWords. We are looking forward to using this tool to further optimize our campaigns and increase sales revenues for our customers.

Click the following link to learn more about Google Analytics Real-Time: Google Analytics Real-Time

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“Turn off secure browsing? We can’t display this content while you’re viewing Facebook over a secure connection (https). Would you like to temporarily switch to a regular connection (http) to use this app? You will have a secure connection upon your next login” or,

“Please Update Your Secure Tab URL. To make sure users can view your app over a secure browser connection (https), please visit the developer console to update your Secure Tab URL.”

What is causing these pesky error messages? Well, Facebook is preparing to implement a MAJOR change on October 1, 2011 which aims to bring site security up a notch. This will make it less likely, for example, that while you are browsing Facebook over an insecure WIFI network, etc. that someone can hack access into your account.

However, as a result of this change, certain custom developed Facebook business pages and welcome pages on custom tabs will no longer be able to be viewed within Facebook. This presents a big problem and headache for a number of businesses and individuals who have these unsecured pages embedded in their Facebook pages and tabs. Businesses, their customers, and other Facebook users are already beginning to see the aforementioned warnings in their Facebook accounts.

How We Can Help

As a developer of custom Facebook business pages we have been concerned about this change and the impact on businesses and their customers and have been able to successfully correct this issue.

We will be happy to review and fix your Facebook page content to enable it to display over a secure browser connection (https). If you would like assistance with this, fill out the form below and we will be in touch which you shortly for a free consultation or just give us a call at 877-778-6598.

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The project is currently by invitation only. Learn more at: Google+

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1. Enable Sitelinks
2. Optimize your ad text for longer headlines
3. Link a Google Places account to a campaign to show location extensions
4. Get reviewed to show Seller Rating Extensions
5. Link a Merchant Center account to a campaign to show product extensions

There are a number of things you can do to optimize your Google AdWords account but implementing these 5 easy steps will get you going in the right direction with your AdWords marketing. You can read more details regarding each of these steps at the following: 5 Simple Ways to Improve Your AdWords Performance

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